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Revealed: The $12,500 Copywriting Formula

Author : Sopan Greene

Have you heard of Brian Keith Voiles? Probably not, but if you
have eyes you've seen his ad campaigns and you probably even
bought products that he created ad campaigns for. Would you like
to have the formula he gets paid $12,500 to put into use for
Fortune 500 Companies?

Well then, today's your lucky day, isn't it? If you follow this
formula whenever you write a sales letter or an ad you'll see
how well it increases your success. Remember that the key to
writing a sales letter is that the job of every paragraph is to
make the reader want to read the next paragraph.

Use this as a skeleton when you write ads and then go back
through your ad to make sure you've covered all nine points in
the right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or
curiosity are good places to start. For example: "Ex-Truck
Driver Makes $21,815 a Month Doing What You're Not"

2. INTEREST - List the benefits of your product or service.
Acknowledge their problem while showing you have the solution.
Show that you've been where they are and you can help them.

3. CREDIBILITY - Mention referrals and references of how others
have benefited from your product or service.

4. PROVE - Show testimonials with full names and cities or
countries. Offer a risk-free guarantee.

5. BELIEVABLE - Give your full contact information. Make it easy
for them to buy with no hassles. Let them know why they should
trust you.

6. SCARCITY - Have limited offers, special time sensitive sales,
discounts on a few products in limited quantity.

7. ACTION - Ask for the sale. Make it simple.

8. WARN - Let them know the pain they'll experience if they
don't use your product. i.e. If you're selling a wrinkle cream
let them know how dry their face will be and how much deeper
their wrinkles will get without your product - if that's true.
Don't lie.

9. NOW - Tell them why they should buy right now.

That's it. Now you've got the skeleton that the best copywriters
in the world use. If you want more information on copywriting
from Brian Keith Voiles go to:
http://www.nmmastery.com/admagic/index.shtml

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