ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

What is Advertising - and What Does it Mean on the Internet?

Author : Bret RIdgway

Today’s Quick Tip answers the question “What is advertising?”

“Advertising is salesmanship. The only purpose of advertising is
to make sales. It is profitable or unprofitable according to its
actual sales.”

- Claude Hopkins, one of the early masters of advertising and
author of My Life in Advertising and Scientific Advertising.

This #1 issue of Copywriting Classics Quick Tips focuses on the
late, great Claude Hopkins and how you can apply his decades old
marketing wisdom to your online efforts today.

Jay Abraham, renowned as 'America’s Number One Marketing
Wizard' said this about Hopkins. “Claude Hopkins is the master
of them all. His influence has easily added over $6 million to
my personal Income…and still counting.”

So, what else did Claude have to say about advertising in
addition to the quote above? Hopkins said “Advertising is not
for general effect. It is not to keep your name before the
people. It is not primarily to aid your other salesmen. Treat it
as a salesman. Force it to justify itself.

Compare it with other salesmen. Figure its cost and result.
Accept no excuses which good salesmen do not make. Then you will
not go far wrong.”

So how many of us do a good job of this in the online world?

Obviously the only way you can know if your advertising is
profitable is to be able to accurately track its results.

How many of us have thrown money at the concept of branding -
of keeping our name before the people? Just hoping we'd get some
results. I know I’ve been guilty of it in the past.

So when you’re getting ready to place that banner ad, or pay
for some online or offline directory listing, or bid on that
keyword at Overture.com, how are you going to track the cost and
result?

And don’t delude yourself into thinking that any advertising is
“free.” The most valuable resource any of us have in our
marketing arsenal is probably our own time.

What do you value yours at? $25 - $50 - $100 - $1000 per hour?
Or more? So be sure and include the cost of your time or whoever
you’re paying to perform that advertising task into calculating
the true cost of your advertising.

This is truer then ever in the Internet world. So, know your
costs and measure your results. There are online tools available
to help you do this, so don’t get careless or lazy. The
effectiveness of your online advertising can only be measured by
its actual sales.

Your task: Analyze all your advertising to determine its true
effectiveness. If you're not tracking your results you have to
figure out a way to do it now. Why? Because Claude told you so.

Next week – you’ll get some more thoughts from Claude Hopkins.
This time about how long you should make your ad copy in order
to make the sales. Until then, my best wishes for success in all
your marketing endeavors.

© 2002 TWI Press, Inc.

**************************************** The Copywriting
Classics Quick Tip is written by Bret Ridgway. To subscribe send
a blank email to subscribe@twipress.com . Portions of this issue
are excerpted from the Claude Hopkins’ book My Life in
Advertising/Scientific Advertising. You can locate the complete
text of Scientific Advertising in various locations online. Or,
it is available as part of the package set with My Life in
Advertising at the following page:
http://www.twipress.com/productpages/MyLifeAd.htm
****************************************

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Do You Think, "What Does The Internet Have To Do With My Business?"
I was on a video conference call this afternoon and people were using Twitter and the conference call to make comments about the video, the presenter,each other and the content. What does that mean to “normal” making and servicing ...

Work at Home Scams: Which Ones are the Worst
But what does this mean It means that you are en employee and you are simply telecommuting. And that wasnt really your goal, was it The number of scams on line is almost infinite. Do your homework and check out any offer that seems too ...

Google AdWords the PPC Program
Pay per click advertising has set the stage for a new evolution in internet marketing. That's right, ladies and gentlemen, the search engines finally mastered the art of making a profit off of internet marketing. What does that mean, ...

AdWords Management Strategies - Four Simple Tips
... doom for your PPC advertising campaign. It is vital that you continually monitor your campaign, and make the necessary changes. Last but not least, you should consider placing CPM ads instead of just CPC ads. What does this mean? ...

How to Start / Create Your Own Website: The Beginner’s AZ Guide
Getting a name does not get you a website or anything like that. It’s just a name. It’s sort of like registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises ...

Now is the Time for Ballmer to Focus on Microsoft's Core (and Win)
What is interesting is that he is moving to the infrastructure part of the network business--far away from the content and online advertising. -- What does this mean? I think finally, Microsoft will focus on its core and not on its ...

Your Secret Weapon to Building Internet Wealth - An Opt-in List
If this scenario sounds at all familiar, read on. All is not lost, however - don't forget that just because you emailed people on your list does not mean they'll buy instantly. As an Internet marketer, you need a bit of patience! ...

Viral Marketing, Lets See How it Works
This does not mean that the media has presented to be salacious or somehow socially inappropriate. Common viral videos of people doing silly things sophomoric video viral fuzzy perhaps for people with too much time on their hands but ...

PPC Advertising for Maximum Internet Promotion
This hassle wastes money you put in to this advertising. 3. Inability to pay for the fees next month would mean removal of your website on the paid listings. 4. This advertising can only be used temporarily because it is difficult to ...

John Battelle on “What Surprises, Excites, and Disappoints You ...
So when we left off last week, the question from Steve Bustin, who is an Internet Advertising Consultant, was “What surprises, excites, and disappoints you most about Google’s current market strategy?” (And asks questions about Video ...

 


 

© 2007 articlesreader.com - All Rights Reserved