ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

What Is Your Trail of Bread Crumbs?

Author : Charles Brown



A few years ago I was asked to teach a class on marketing
strategies for a group of unemployed job seekers. As I thought
of how I could best help this group of highly qualified, but
very depressed executive level people, I came up with the
following strategy that will also help you market your business.

The first question I posed to the group was this: "What problems
are you VERY good at solving?"

This is a tough question and it took the individuals in my class
a lot of hard thinking to come up with a thorough answer. What I
was trying to get them to do was to look at their job skills in
terms of problem solving, rather than experience. Anyone who is
skilled at a job has mastered a set of problems he or she is
very good at solving.

The same thing applies to your company. Really, really put your
mind to coming up with a focused list of specific problems your
business is VERY good at solving for your customers. I want you
to think of some poor manager's list of performance goals his
boss has handed him to accomplish, or else. Don't stop thinking
until you can define these problems in almost the same kind of
wording that will appear on this poor manager's performance
evaluation next quarter.

This process will force you to look at what your business does
from the inside out. Not from the view of an insider looking out
at all the possible customers out there, but as an outsider who
has a problem and is looking for some outfit that can hand them
a solution on a silver platter.

Once you have reduced everything you and your team do to a very
short list of problems you are very good at solving, then your
marketing merely becomes a matter of helping that
problem-plagued manager (and others like hime) find you.

Yes, I really did say, "merely" and I was totally serious.
Here's why. When anyone has a significant problem that causes
pain, loss of sleep, stress and all kinds of other
unpleasantness, THAT PERSON IS LOOKING FOR A SOLUTION.

For example, I am very good at ghost writing articles for the
business person who cannot, or is too busy, to write them for
herself. Oh, she knows she could really enhance her reputation
and marketability if she could write and publish a number of
articles related to her fields.

But since these this individual cannot write these articles for
herself, she is looking for a solution to this problem. I am the
solution and she is looking for me.

In your business, it is important to understand that there are
people out there in your marketplace looking for you right now.
They don't know your name or phone number, but they are looking
for the solutions you can deliver to them.

So all your marketing efforts from now on, must be directed
toward helping these people find you. Lay your trail of bread
crumbs with every marketing step you take and make sure the
trail leads right to your front door. They will find you.

COPYRIGHT (C) 2005, Charles Brown

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Ann Caudle's Almost Daily Paintings: "Little Ducks All In A Row"
... for new inspiration for my next project - anybody or any place or thing. Colorful things especially pull me as well as out of the way places that I have never been. My paintings are like a trail of bread crumbs -- follow along! ...

A Tale of a Trail of Bread Crumbs
A Tale of a Trail of Bread Crumbs. Greyhawk. But where, exactly, does it lead? "Generals will always be the last ones to acknowledge the war is over, and the losing General (when there is one) usually gets to go first. ...

telegraphjournal.com - Follow the Bread crumbs, folks
No matter how long or short the trail of bread crumbs, no matter how many zigzags or mazes or circles materialize, the bread crumbs ultimately end up in the lap of the city manager. Herb Duncan is a Saint John businessman who has ...

Wanted - CP trail of breadcrumbs ... - EntropiaForum.com
I know there are little signs on the bottom of some of the hallway panels that say "Biodomes" but I really need a Hansel and Gretel trail of breadcrumbs to lead me to the domes when I land, die in the wrong spot or go visit the auction. ...

Not Your Father's Marketing Campaign - Public relation tactics ...
Think of your published press releases as trails of breadcrumbs that lead customers to related pages on your website. The more distribution you get for your releases from postings on your own site and on other sites throughout the web, ...

TheDay.com - Crash victim's wife files suit against several
Looks like a trail of breadcrumbs to be eaten up, &, while the wife might be looking for parties to hold responsible, this is WAY out of control - & smacks of a search for $$$. Sorry. No sale. Sherry Preston. - 11/20/2008 7:41:33 PM ...

Things Your Grandmother Knew: Aprons Rule & Apron Rules
Pop Tart: Read my blogs. I'm so complicated, I have multiple blogger IDs. (So follow the bread crumbs, Gretel -- or a stove awaits you, just as it did Hansel.) View my complete profile ...

Using Breadcrumbs with cakePHP
The first parameter is the placeholder between to trail entries, which can be freely chosen. You can also replace “Home” with anything you like - this is going to be the first element of your breadcrumbs. ...

the clumsy ninja: Is "Algernon" starting to sound weird to anyone ...
I'm a seasoned blogger (i.e. master blog abandoner) trying to stick it out. Look around. But remember to leave a trail of bread crumbs. .... You actually made it to the bottom? You'd better go back and find your sanity. ...

Beacon Media News
Remove from the heat and stir in your grated cheese. Pour macaroni in the casserole dish and then cover with the cheese mixture. Sprinkle the bread crumbs on the top and bake for approximately 20 minutes. Written by: Valana ...

 

 

© 2007 articlesreader.com - All Rights Reserved