ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Understand Your Buyer's Pathway

Author : Charles Brown



I really wonder how many marketers and other business people
really understand the entire chain of decisions potential buyers
make, leading up to the point of their final decision to do
business.

Every sale is different, but usually this chain begins with a
problem. Either the potential buyer knows about this problem or
needs to be educated about the problem and its consequences.

In all likelihood, few of your competitors have entered the
chain at this point, so if you are able to provide some
diagnostic tools, such as a simple checklist, or a list of
Frequently Asked Questions (FAQs), you could turn all of them
into also rans right from the start.

When a potential buyer becomes aware of a problem, he seeks out
information. He may ask his doctor, his lawyer, his cousin Ernie
or go to the web. If you have not only posted a lot (let me
repeat, a LOT) of free information on your site, but you have
also provided lots of free content on the subject to other
sites, with links back to your site, this buyer will find
you.

This person is not yet looking for a sales pitch. He needs
information. Information he can understand and use. Think of
this person at this stage as an information sponge. At
the same time, think of yourself as a solution provider. Your
job at this point is not to sell, but to show the way to a
solution.

Behind the scenes, the buyer is also looking for credibility.
And by showing the way to a solution rather than
go-for-the-throat-selling, establishes credibility far beyond
anything else you can do.

Sit down today and map out your buyer's pathway, from problem to
you. Note every decision, every question, every want and every
doubt the buyer might have before he finds himself at your door.
You can remove a lot of the stumbling blocks along the buyer's
way when you know the path he will be taking.

COPYRIGHT © 2005, Charles Brown

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
You HAVE to be kidding.....
Then and only then they are put through the secret cleaning and sanitizing process and he relists. Those of you here that sell on ebay should take lessons from him, you should have your buyers leaving you feedback like his. ...

MLS# 428148 Fletcher - Meadow Pathway Drive - Livingston Farms ...
It explains how the agent on the sign represents the seller's best interests, but not the buyer's best interests. As your Buyer's Agent, I will help find the right home for you, negotiate terms for purchase most favorable to you and ...

My Florida Home Buyer » Managing Your Outdoor Spaces
Adding a door from inside can make it easier to use this outdoor space, instead of walking around the outside of your house. Adding a terrace off a porch, or a pathway surrounded by landscaping plants leading to the terrace, ...

Clean your own house for pay! More home staging. - toronto ...
Clean your bathrooms. 6 months of accumulated mold in your bathtub will not fair well on your pocketbook. Buyers hate it, all of them. Hide the personal stuff in your bathroom. No one wants to see your prescription drugs - too much ...

equity finance articles: How to Use Curb Appeal to Sell Your Home
You don't want to make buyers walk around cars and trip over driveway edges to navigate to your front door. If you have no dedicated walkway to the front door, add a simple pathway. A wandering pathway to the front door psychologically ...

Puppy sale met with a warning | press-citizen.com | Iowa City ...
However, the Burlington man running the puppy sale at Pathway Christian School, 5764 Highway 1, on Saturday said his operation is nothing to worry about. "Our object is to provide good, quality puppies to people who want that for a pet ...

» Sell Your Real Estate More Quickly Using 21 Tips For Better Curb ...
When you’re getting ready to sell a property or other investment, there are a lot of things you can do to create curb appeal so everything works in your favor. Accordiing to statistics, potential buyers decide within the first 10 ...

A Simple Process to Sell Your Houses Fast in Today’s Troubled Market
You’ll also spell out all of your rules, explain their deposit, etc. It’s a simple agreement. Even though you’re a Real Estate investor who may just be starting down your personal pathway to prosperity, you’ve probably seen one of these ...

Profit Funnel Ideas - The Profit Funnel Plan
The Profit Funnel is your pathway to building a relationship with your customer that begins with the purchase of initial goods or services. Once that initial relationship is established, you build on that relationship by evaluating the ...

Brenda Beale » Coffee brewing at your open home – cliché or clever ...
I have had buyers tell me “this is the one” just from the entranceway of a house before they have even seen the rest. Open your front door and pretend you are entering the house for the first time – what do you see? How does it feel? ...

 


 

© 2007 articlesreader.com - All Rights Reserved