ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

One Simple Idea

Author : Charles Brown



Right now, no matter what time of the day or night you are
reading this, someone's website is making money -a lot of money-
using one simple idea.

It's an idea you should be using to increase the profitability
of not only your website, but every aspect of your marketing
efforts as well. And even if you are using this idea to some
degree, even small improvements can produce huge gains on your
return on investment.

What can this idea do for you?

· It can create a large list of people who identify themselves
as being interested in your product or service.

· It can also produce a list of people who ask to receive your
marketing materials.

· It eliminates forever the problem of sending out untargeted
junk mail that does not get opened or read.

· It generates repeat traffic to your website as long as you
keep producing fresh and useful content.

· And most important of all, when your marketing message is
requested, welcomed, expected and read by interested prospects;
your sales rates increase exponentially.



What is this simple idea? No doubt you've already guessed it is
Permission Marketing a phrase coined by Seth Godin when he
literally wrote the book on the subject.

Mr. Godin defined Permission Marketing as the very opposite of
Interruption Marketing, such as the telemarketer who calls right
in the middle of your supper. The Permission Marketer instead
obtains your consent to market to you often with the offer of a
free booklet or some other free product of value.

As I mentioned last week in my article on , The Magic Free Offer, a free offer "lowers the bar" for a
reader to respond and it subsequently enables you to build an
ongoing relationship with that person. The whole idea behind
Permission Marketing is that it breaks through the clutter of
all the other messages bombarding your prospects every day.

Godin calls this getting the prospects to "raise their hands" or
volunteer to participate in your marketing. Thereafter, any
marketing message they receive is by consent, and they can
"opt-out" at anytime they choose, so their involvement is always
with permission.

Godin sums up the concept of Permission Marketing as, "turning
strangers into friends, and friends into customers." If you
aren't already using Permission Marketing along with your other
marketing strategies, you need to get this ball rolling right
away.

If you already have some aspects of it in place, keep improving,
it will be the best investment you will ever make.

And finally, if you haven't read Seth's book, Permission
Marketing, I just cannot recommend this book enough. It WILL
make you money.

COPYRIGHT © 2005, Charles Brown

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
A design and usability blog: Signal vs. Noise (by 37signals)
CJ Curtis 21 Nov 08. the whole idea seems rather ambiguous. you can argue that a single-celled organism is very simple, yet the forces that sustain it are quite complex are they not? but assuming we’re talking about software or similar, ...

One simple idea for ending price discrimination in health care
One is a highly paid lawyer at a top law firm who is covered by her company’s health insurance plan and the other is a working class American without health insurance. Both women get the exact same diagnostic tests and medical care, ...

The Crypt: Emanuel on GOP: "We welcome their ideas" - Politico.com
Nice try Rahm but the GOP has no new ideas, the last one of choosing whats her name as a VP, was the last stupid idea the GOP has flopped on. But we know what Rahm is doing and not ALL Republicans are low lifes, just about 99.9% are. ...

One Simple Idea to Grow Your Business
http://www.ewfinternational.com', 176, 'One Simple Idea to Grow Your Business, Management, Management articles, Management information, about Management, what is Management, Business Management Information', 'One Simple Idea to Grow ...

Freelance Copywriter Secrets: One Simple Idea
freelance copywriter, freelance commercial writer Right now, no matter what time of the day or night you are reading this, someone’s website is making money -a lot of money- using one simple idea. It’s an idea you should be using to ...

Simple Fundraising Ideas? One Woman’s Crazy, Adventurous Quest in ...
When I began my parenting journey several years ago, I didn't realize that I was also embarking on a never-ending search for simple fundraising ideas. ...

Saskia Sassen: A Bad Idea: Using a Financial Solution to the ...
The Simple Arithmetic of Hank Paulson's Financial... Crisis Not Egalitarian: Ferrari, Rolls, Maserati Sales... Citigroup Loses More Than One-Quarter Of Its... Citigroup Sale Under Consideration: Bank Looking At.. ...

Stupidly Simple Idea for a New Business
There are SO many ways to make money, start a business, etc. In fact, we just saw how one person’s “unique” Ebay auction can pull in the profits. So, when you see this idea, you’re going to whack yourself right in the head and say, ...

Leapfish Launches Another Meta Search Engine No One Will Ever Use
Whatevs - November 20th, 2008 at 2:42 pm PST. Simple: Because no normal sane person is that enthusiastic over a search engine scraper. Derek - November 20th, 2008 at 12:35 pm PST. Here’s a rough search idea I’m working on: ...

Econbrowser: The Progress of the Financial Crisis in One Picture ...
Hank - I like the comparison of the economy as an ecological or biological system rather than a mechanical one that is easy to manipulate and control. But as Menzie pointed out, it is not a new idea. ...

 


 

© 2007 articlesreader.com - All Rights Reserved