ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

The Magic Free Offer

Author : Charles Brown



I'm always amazed at how little original thought many
advertisers put into their ads. And how they consequently throw
away money. Right now I am looking at several full-page Yellow
Page ads for local law firms. These are mostly general practice
firms who handle the usual plaintiff's cases: personal injury,
personal bankruptcy, family law and criminal defense.

They aren't blue chip firms on Wall Street, their business is on
Main Street. There is a need for these types of firms and they
don't appear to be ambulance chasers. But there really is
nothing about their ads that set them apart from their
competitors. In fact, each ad says essentially the same thing as
the next ad: 1) a laundry list of the cases they handle, 2) how
much experience they have, and 3) grim, no nonsense photographs
of lawyers who mean business and are ready to go to war on your
behalf.

One thing is for certain; all of these full-page ads cost these
firms a lot of money. But what if they could greatly increase
their response rates from these ads, and make their ads
outperform all of their competitors' ads, without spending an
extra dollar?

Here's how: By offering free information. Free information
lowers the bar for a person to respond to your ad. Instead of
having to call, set an appointment and meet with a
lawyer
, the person can just call or send an email for a free
booklet (or you can send a free white paper, a free ebook, a
free audio CD, a free DVD, a free tip sheet, a free interactive
software program or anything you like as long as it is genuinely
informative).

What kind of free booklet? Let's just focus on criminal cases
for now. What if your ad offered the following free booklets:

· 10 Things You Must Do If You Are Accused of A Crime;

· Know Your Rights! What You Must Know If the Police Want to
Search Your Home or Your Car;
or · What To Do If Your
Son or Daughter is Arrested?




Before people make a serious decision they want to gather
information. They may ask their friends or coworkers, they may
do a Google search or they go to the library. If they see your
ad offering free information, along the lines of the booklets
listed above, while they are in the information-seeking mode,
they will respond.

But guess what? Not only does offering information lower the
response bar, it also generates a lead. Now you have captured an
interested person's name, telephone number, address and email
address. You also know something about this person's need, which
enables you to recontact this person in the future. This means
that you can turn that single exposure of the person skimming
through the Yellow Pages into multiple exposures through your
free booklet and your follow up letters or email messages. Your
competitors won't have a chance.

But most of all, the information you provide in you booklet (or
article or white paper or ebook or whatever) enhances your
perceived level of expertise in that person's eyes. You have
transformed yourself from an advertiser to an expert. And
nothing could be better than that.

COPYRIGHT (C) 2005, Charles Brown

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
A Review of the Google Magic Formula Internet Marketing Course ...
Google Magic Formula offers a money back guarantee as well so if you don''t think it works well for you after trying it, you can get a refund. Then of course there will be some of you who don''t want to spend the money on something like ...

Marketing Articles | A Review of the Get Google Ads 4 Free ...
•A Review of the Lead Magic Free MLM Classified Ads Free MLM Classified Ads get mixed reviews all the time. Some people absolutely love them and well, just like anything else, some don't. Most of the time, it just depends on if they ...

Construction Marketing Ideas: Magic bullets (not?)
He had fallen into the trap (hope) of expecting a magic bullet; a one-size-fits all 'secret' that would free him from high airline travel costs and crappy service forever. And all I could offer him are a mix-and-match collection of ...

What's Up With The Orlando Magic? - Indy Cornrows
Information on the Orlando Magic in advance of their game with the Indiana Pacers. ... Pacers Offer IC Cold Ticket Deal For Philly Game. by Cornrows 7 days ago. 2 comments | 0 recs ...

MacDailyNews
"Telius is expected to be in the vanguard of operators choosing to offer the service, we hope very much that O2 in the UK and carriers elsewhere shall implement this solution," Evans reports. Full article here. Send us links! ...

Hal Steinbrenner: Offer to CC Sabathia will have time limit - MLB ...
New York offered a six-year contract to the pitcher last Friday, the first day teams were allowed to start talking money with free agents. The proposal exceeds Johan Santana's six-year, $137.5 million contract with the New York Mets ...

Free Report - 3 Things You Must Know If You Want To Burn Fat ...
GET 28 FREE TOP FITNESS E-BOOKS Subscribe to the AtoZfitness bi-monthly Newsletter and Fitness Alerts and receive every week a FREE great fitness e-book download link. Details on all the FREE e-books are here. ...

Hey, It's Free! | Daily freebies, free stuff, and free samples!
So it would be no wonder that when I saw this free Magic: The Gathering deck offer, it reminded me of my youth and my nearly complete Ice Age set… Oh, those were the days… And then? I started playing the Star Wars collectible card game. ...

Get a free starter deck of Magic The Gathering cards | FREE THINGY ...
Get a free starter deck of Magic The Gathering cards. Sign up now and learn all about the mystical worlds of Magic The Gathering. Get your free starter deck. Sign up here ....Click here to continue reading ...

Real Estate Blog - Free business cards and supplies
They always have some sort of gimmick such as 'get 250 free cards' just pay the shipping, etc. I believe I paid about $7 for the first batch of 'free' cards I had ever ordered from them. They offer similar discounts and free items for ...

 


 

© 2007 articlesreader.com - All Rights Reserved