|
Home::All
Fill Your Readers with Confidence
Author : Nick Usborne
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal.
It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture. Some shortcomings in appearance and structure are amply compensated for by the high level of confidence they inspire.
If the confidence of the visitor is so central to the success of your site, that puts a lot of responsibility on the shoulders of the writer.
The writer needs to make sure that visitors feel they are in the right place, that your site is the place where they can achieve their goals. The home page needs to shout out, "Yes! You've come to the right place!"
And on each page, the visitor needs to find a link that says, "Yes! This is the best way forward. Click here to find what you're looking for!"
And the page the link takes them to has to say, "Yes! This is the next stage, the next step in completing your task!"
The process needs to be fluid, clear, obvious - as simple as turning a page in a book, the text from one page flowing naturally into the message of the next.
Easier said than done, for sure.
But while the copy on a site may not be the only way to build confidence, it is certainly a key element in making visitors feel they are in the right place, and on the way to achieving their goals. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site. Spam emails More free articles Related articles
|
More related feeds |
Georgia Nicols horoscopes for Nov. 21 :: CHICAGO SUN-TIMES ...
Short trips, busy errands, increased reading, writing and studying, more time with siblings and relatives, plus discussions with everyone will fill your daily schedule. You're on a mission! Your powers of persuasion are super strong. ...21 Tips for Facilitating Training Classes | Daniel DiGriz
Likewise, o n occasion, ask your audience to fill in the blanks for you. “What do I do next? Where would I go from here?” Don’t be discouraged if no one knows the answer. Leave a little silence, and then perform the action slowly, ... U.S. Homebuilder Confidence: At Least It Can't Go Too Much Lower ...
Comments from "Plugged In" Readers. Sad sad sad for all these great home-building jobs. That's one segment of the population that will be struggling during a downturn. The pay was good and no college degree required. ... ColumbiaMagazine.com Article Number 26138
Fill your Christmas stockings with surprises like bookmarks for those who love to read or a jar of Toffee Coffee to warm the tummy and don't forget to include the handmade coasters for under the mug. The holidays are all about the food ... 10 Ways to Raise Your Vibrations | Law Of Attraction
If you have not subscribed to my list yet, I highly suggest that you subscribe now (fill out the form at the left side column) to make sure that you will receive the report when I release it. ... TRANSPARENT REAL ESTATE: Is SEO Dead?
For lead generation purposes, search engine traffic is not the most efficient; chances are slim that your blog will answer the question a Googler is asking. The best case was to get random readers to "follow" your blog. ... CreditMattersBlog.com: 10 Credit Questions and Answers at ...
I've been suckered into hitting the button after it reappeared only to be greeted with the form (the form that you fill out if you want an increase). No thanks. If you do fill out of the form, you'll get a hard inquiry for your trouble. ... fill your readers with confidence
some shortcomings in appearance and structure are amply compensated for by the high level of confidence they inspire. if the confidence of the visitor is so central to the success of your site, that puts a lot of responsibility on the ... Rudd’s first year: the stats | Herald Sun Andrew Bolt Blog
PS: the events may be beyond Rudd’s control, but in labelling this the greatest crisis ever faced, he and Swan are directly responsible for the drop in consumer confidence, and therefore making things a lot worse for Australians than ... 15 Secret Rules of Job Success Formula | AW Career & Biz Blog
When your colleagues and bosses know that you will show up when promised, they will have confidence in you, and begin to trust you. 2. Do what you are asked to do. Don’t do what you think ought to be required. Don’t add pages of data to ...
|
|
|
