ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Use the 5 W's to Rock Your Marketplace

Author : Neil Sagebiel
Meet the five W's: Who, What, When, Where, Why.



Oh, them, you say. Inverted pyramid and all that journalism stuff. The five WÂ’s are old-timers, old news.



Well, yes. But thereÂ’s a reason theyÂ’ve been around a long time.



Plus, IÂ’ll let you in on a secret: TheyÂ’re not just for reporters writing breaking news stories or publicists cranking out press releases. You can apply the 5 W's to marketing pieces, even advertising. Let me show you how.



Beyond PR



The five WÂ’s have long been the mainstay of PR professionals who must write newsworthy press releases to get media attention for their clients. By effectively using the five WÂ’s, theyÂ’re speaking the language of journalists and the news business.



However, marketing, advertising and sales promotion are undisguised selling. How do the five WÂ’s apply? LetÂ’s run through them. Think about an ad, Web site, brochure, or sales letter.



Who – Who is the audience, customer, or prospect? Who are you?



What – What is the product, service, offer?



When – What is the time element? Why is it important or urgent now?



Where – Where is the market(s) or company (yours and/or theirs)?



Why – Why should they respond or buy? What are the reasons or benefits? Why you instead of your competitor?



IÂ’m not suggesting that the five WÂ’s are a marketing cure-all.



You still need to stick to marketing basics: presenting products and services as solutions to problems; showcasing features and benefits; providing proof with testimonials, opinions and statistics; and having a strong call to action.



Simply use the five WÂ’s to help flesh out all aspects of your message.



Stress-free Interviewing



With a firm grasp of the five WÂ’s, I believe you can adequately steer your way through any interview. The five WÂ’s give you the question-asking framework to approach any person, subject and project.



Ideally, you prepare for an interview, considering the focus of your piece, gathering background information and preparing questions in written form or in your head.



The five WÂ’s are a good starting point, but youÂ’ll find them absolutely indispensable in those instances when you have little or no time to prepare for an interview. The five WÂ’s will help you ask some decent questions and come away with what you need to write the piece.



Don’t Forget ‘How’



Not widely publicized because it doesnÂ’t begin with a "W," "how" is a frequent sidekick of the 5 W's.



How important is "how"? ItÂ’s of prime importance in every rags-to-riches story. We all want to know how they did it. ItÂ’s critical to new technology, as in how it works. You can probably think of other examples. Lean heavily on "how," for it can be just as important as the five WÂ’s.



Copyright (c) 2006 Neil Sagebiel


Article Source: http://www.articledashboard.com





Neil Sagebiel is a veteran copywriter who has served clients such as Microsoft, The Seattle Times, Lucent Technologies, March of Dimes, Airborne Express and Unisys. To sign up for his FREE expert tips to help you write better and sell more, visit www.neilsagebiel.com.





Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
FS: Taylormade Burner w/Grafalloy ProLaunch Red - GolfWRX.com
If wanting to use those services, then please post a picture with your username visible with the item. 3. No e-bay links in the B/S/T unless you are the seller and add the sale price or trade equivalent. ...

tv series: The.IT.Crowd.S03E01.WS.PDTV.RMvB-PRiME
Your Ad Here. Disclaimer: Information furnished in the blog is collected from various sites.The author did not upload any of them. This blog does not host any files on its server.All copy rights are rested with respective authors. ...

Body kits with Athens blue... help me decide. - G35Driver
My stock front bumper has a million rock chips in it seeing as i drive on the highway for about 60 miles every day, and my rear bumper has a dent in it by the license plate hole that is starting to spider crack out (and its only a ...

Objectivism Online: A Marketplace for Ayn Rand's Objectivism
Time-wise, we're stuck between a political rock and a philosophical hard place. However bad that might be, there's only one way out -- namely fighting for our ideas in public forums of all kinds. ...

TGI Saturday | HonoluluAdvertiser.com | The Honolulu Advertiser
KIMONO-DRESSING FESTIVAL, Japanese formal kimono dressing, bring your own camera; 9 a.m.-3:30 p.m.; UH Lab School; boys: age 5 only, girls: all ages; donations accepted; 947-8889. WAIMEA VALLEY CELEBRATES MAKAHIKI, with makahiki ...

FS: TP Mills Headcovers - GolfWRX.com
White Blade Postage Stamp w/ Green fur - $30 Prototype Navy w/ Gold Lettering (Used 7.5/10 some minor frayed stitching) - $60 Multiple purchases, take $5 off for each additional headcover. Please contact me with any questions or ...

PS1/PS2/GENESIS/SNES/NES/GBA/DREAMCAST/PC/ATARI 2600 MEGA SALE!
maniac mansion w/manual-10 marble madness-3 mega man 2 with manual-12 mega man 3-SOLD mega man 5-18 metal gear with manual-9 metal mech-SOLD metroid-5 mighty bomb jack-1 mission impossible-2 NARC-SOLD NES Play action football-3 ...

Klein Oak takes football rematch from Cy Creek | Sports | Chron ...
Klein Oak (9-1) advances to face Lake Highlands, a 28-27 winner over Tyler, in the Region II semifinals at 3 p.m. Saturday at Round Rock ISD Stadium. Cy Creek finished 8-2 with its only losses to the Panthers. ...

leopardi and motoro quesiton - MonsterFishKeepers.com
Post and participate in discussions about your passion for fish keeping; Have your own Photo Gallery and the ability to upload your images; View and comment on the gallery; Participate in MFK contests, promotions, and discounts; Use of ...

Delica Club :: View topic - Ormeau sat 22/11 Now with pic's ...
S1T Rock Sliders w/AC Guards, TJM bar, towbar, 30" Tyre, Onboard Pump w/25L tank, HD T Bars & Springs, Poly Airbags, Spots, Ladder, Snorkel w/roof mounted filter, bluetooth, t0me bash plate, recovery pts, 32" Cooper STT's, ...

 


 

© 2007 articlesreader.com - All Rights Reserved