ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

The Secret Power of Words

Author : Bill Knight
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?



A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.



A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.



The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.



How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.



Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.



Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.



Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.



But the real secret to creating captivating copy is to use ‘sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.



When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.



Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.



Never underestimate the secret power of words.


Article Source: http://www.articledashboard.com





Bill Knight is an International copywriter, specializing in creating persuasive sales copy for offline and Internet based direct marketing businesses.

www.topclasscopy.com





Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
The Serpent Power The Secrets of Tantric and Shaktic Yoga
Now a word of warning. Hinduism is nothing like Buddhism or Christianity and this book is a world away from most Buddhist literature. It is heavy on Sanskrit and is certainly tough reading. However this whole book is a secret doctrine ...

RightToLead.com » Blog Archive » Principles of Persuasion
Churchill clearly understood the power of words and said that he had the English language deep in his bones. He would spend hours at a time rewriting and rehearsing his speeches and as a result, Churchill galvanized a nation with his ...

~ The Quickened Word ~ @ inJesus.com
I really honored Bobby for his discipline in not revealing the secret until the Lord released him to. He showed remarkable self restraint in the face of such mocking. He did not use the “power” of his gift to defend himself, ...

Direct Sales Secret Tip - Discover the Top 5 Areas of Business to ...
I have a really exciting one coming up soon with my Power Partner, Jacque Schumacher who has also achieved Queen of Personal Sales multiple times in my Company! You don’t want to miss this! What do you think? K.I.S.S. (Keep It Simple ...

WORD PICTURES: THE POWER OF MENTAL IMAGERY!: Vocabulary Changes Lives!
WORD PICTURES IS NOW AVAILABLE FOR $99....ORDER THROUGH MY ACCOUNT AT PAYPAL.COM (YOU DON'T NEED A PAYPAL ACCOUNT TO ORDER) INCLUDES PRIORITY SHIPPING AND FREE EMAIL LESSONS TO APPLY THE POWER OF MENTAL IMAGERY TO YOUR LIFE! ...

Robert Schuller is Preaching Again On The Hour of Power But Where ...
His son was beginning to preach the word of God as Scripture maintains he should. “Preach the Word” 2 Timothy 4:2. A preacher is to be ready both in season and out of season however when Robert H Schuller takes the pulpit, ...

Black Tie And Flip Flops: The SECRET has been around for Centuries
And while millions look to The Secret as something new, and others counter that Norman Vincent Peale knew about the Power of Positive Thinking in the 1950's, students of classical Rome know that the idea of believing in accomplishment ...

Panda-g.blogspot.com: <center>Word Web Deluxe </center>
Link letters and create words to sweep the spider webs away! Earn tokens and use the letter-pool to spell your own words! Use bonus tiles to earn more points and bonus power-ups to get rid of those pesky cobwebs. ...

the power of words
i think of the words we use as being very powerful, that they go out into the universe whether they are written, spoken or sung. positive words have positive vibrations and so with the opposite. i try to use positive words in my art ...

the power of words and the energy behind thoughts
by now, after reading or watching the secret and listening to oprah, many people have come to realize that words have power and thoughts have energy. what are you transmitting into the world? do you realize that when you are in public ...

 

 

2007 articlesreader.com - All Rights Reserved