ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

A Copywriting Lesson from Dr. Seuss

Author : Neil Sagebiel
Looking for inspiration for your next marketing communication? Try the childrenÂ’s bookshelf.



Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.



The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.



Nouns and Verbs



Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.



Lots of Periods



A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children's authors, is a champion of the short sentence.



Imagination



Albert Einstein said, "The gift of fantasy has meant more to me than my talent for absorbing positive knowledge." Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.



Fun



Dr. Seuss' books are fun to read. They're funny, too, but that's not the same thing. Fun to read is material that's entertaining and effortless for readers, an excellent standard for all writing.



Lyrical



Dr. Seuss' books are written in verse. Of course they're lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don't mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear.



Economical



Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That's good advice for all who write copy because children aren't the only ones with short attention spans.



Memorable



This is the litmus test for all writing. Did readers take something away? Was their time well invested? The Cat in the Hat is a story about having fun, even on a rainy day. Now that's worthwhile reading.



(c) 2005 Neil Sagebiel


Article Source: http://www.articledashboard.com





Neil Sagebiel is a veteran copywriter who has served clients such as Microsoft, The Seattle Times, Lucent Technologies, March of Dimes, Airborne Express and Unisys. To sign up for his FREE expert tips to help you write better and sell more, visit www.neilsagebiel.com.





Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
A Copywriting Lesson from Dr. Seuss
Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept. Fun. Dr. Seuss’ books are fun to read. ...

A Copywriting Lesson from Dr. Seuss
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham. The reason why his books remain so popular says something about what makes for [...]

article check: a copywriting lesson from dr. seuss at www ...
marketing communication try the children s bookshelf. c 2005 neil sagebiel.

Copyright Laws Blog » How To Really Connect With Your Customer In ...
Latest Posts. Top 3 Rules for Writing Effective Copy · A Copywriting Lesson from Dr. Seuss · How To Really Connect With Your Customer In Your Copywriting. Feed on. Posts RSS · Comments RSS. Search. Blogroll ...

Master of 500 Hats: Some new & old startup blogs & presos i'm in ...
Startup Lessons Learned (blog, Eric Ries) Customer Development Methodology (preso, Steve Blank) Four Steps to the Epiphany (book, Steve Blank) LaserLike (blog, Mike Speiser) Revenue Metrics (preso, Andrew Chen) Futuristic Play (blog, ...

a copywriting lesson from dr. seuss
looking for inspiration for your next marketing communication? try the children's bookshelf.

The 4 Basics of “Piggyback” Marketing | Free email newsletter
One of my favorite books to read to them has been Dr. Seuss’s The Places You’ll Go. I always liked the message of the story, and it was written in such a way that it makes sense even to toddlers. At one point in the story, ...

Escape from Cubicle Nation: Writing a Dr. Seuss business plan and ...
We were tasked to write a business plan based on the Dr. Seuss book "If I Ran the Circus." This book is about what life you would create if you had no limits or restrictions. I dreamed up a training and development company named "Ganas ...

Escape from Cubicle Nation: Dr. Seuss aside, what I did RIGHT when ...
Dr. Seuss aside, what I did RIGHT when starting my business. Glow_star A few days ago, I shared that I am coming up on a decade of self employment and have been reflecting on lessons learned along the way. I wrote what I did wrong when ...

Becoming a Better EFL Teacher: The Twisted Tongue-Twisting Trials ...
Also some “children’s” book authors like “Gulliver’s Travels” author Jonathan Swift, “Alice in Wonderland” author Lewis Carroll, Theodore Suess Geisel (Dr. Seuss – pictured above) and Shel Silverstein, among numerous others, ...

 

 

© 2007 articlesreader.com - All Rights Reserved