ArticlesReader.com Menu

Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup

Search the articles

Articles Main Categories

Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing

Subscribe

Receive alert message from us when new articles submitted to our site for free.

Syndicate

Related Products

Home::All

The Power of Saying 'You Can'

Author : Nick Usborne

If you have children, you will doubtless remember saying to them, "You can do it."

It's what we say when our toddlers first struggle to their feet.

It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.

Children face the challenges of early life with greater confidence when they are supported by the belief and support of their parents.

And it doesn't stop at childhood. We continue to say, "You can do it" when our teens take their driving test, apply for college or dress up for that first job interview.

I recently finished reading John Le Carre's book, The Constant Gardener. He frequently touches on the thought that adults are simply the children they once were, with all their childhood strengths and weaknesses, masquerading in grown-up bodies.

I think he's right. As adults, at home and at work, we still crave the support and belief of those around us - our partner, our colleagues, our bosses.

When faced with a tough career challenge, it's still reassuring to have someone put a hand on our shoulder and say, "You can do it."

With this in mind, consider some of the copy you write on your Web site, and in your emails and newsletter.

Where you now say something like:

At Acme Trust we support local arts through our funding program.

Consider saying this:

Through Acme Trust you can successfully apply for a grant to support local arts.

Where you say:

Acme Business Intelligence software aggregates data from across the enterprise and makes it available to your managers...

Think about this:

With Acme Business Intelligence Software you can provide senior management with reports that are complete and on time.

Or instead of saying:

Acme Newsletter Builder provides dozens of ready-to-use design templates...

Say:

With Acme Newsletter Builder you can create professionally-designed newsletters in just a few minutes.

Each of these examples simply shifts the focus from the company to the customer and says, "You can do it".

That's stage one.

When we encourage our young children, we are also there to help and support them. Try the same with the inner children of your customers and prospects.

So stage two is to provide not only your product or service, but also the support to help your customers succeed.

Try adding a line or two like these:

Speak to one of the Acme Trust advisors and find out how to write a successful grant application.

As an Acme Business Intelligence customer, you will be allocated Acme Support Representative.

Not sure how to get started with Acme Newsletter Builder? Ask for help at any time through our Live Chat support service.

If you subscribe to that original premise that we each of us retain many of the fears and insecurities of our childhood, you now have a couple of very simple ways in which to reassure and support your customers and prospects.

Let them know that they CAN do it with your product or service. And remind them that you are right there, with all the support they need, in order to help them succeed.

About the Author

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his http://www.excessvoice.com">www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at http://www.FreelanceWritingSuccess.com">www.FreelanceWritingSuccess.com

Spam emails More free articles

More related feeds

Mini Nuclear Plants For Sale, can power 20000 homes
When I can build a home that requires virtually no power to heat it even at sub-zero temperatures, and I can supply all of my own energy needs off the grid with small efficient wind turbines and passive solar, why the hell would I want ...

Power Line Forum | Obama, Can you spare Blacks a proclamation?
POWER LINE; •; NEWS; •; VIDEO; •; FORUM; •; CONTACT US; •; SEND US VIDEO. Welcome Guest · Login · Register ... Obama, Can you spare Blacks a proclamation? ..... You need to be logged in to reply. Please Login or Register ...

Governor Paterson’s Quandary Over Replacing Hillary Clinton -- New ...
Which means Paterson can’t pick a clubhouse Democrat.” The other lesson? “Charlie Goodell was a perfectly nice fellow, but he wasn’t a front-liner. Paterson can’t pick a nobody.” Have good intel? Send tips to intel@nymag.com. ...

Chumby: Internet Access You Can Hug? | LLRX.com
While you can load as many widgets as you want onto the default channel, it can be frustrating and awkward to cycle through tens or even hundreds of applets to get to the one you’d like to use. Instead, Chumby’s programmers suggest ...

Turn Your Broken Power Cable Into Something Else : Planet Green
'Tis the season to be jolly...and crafty. Laptop power cables are long enough that you can get a good bit of ornament-hanging cord out of them. You can cut off a chunk of the cord and hang your own ornament with it. ...

Lifehacker Top 10: Top 10 Things You Can Do with a DVD
It's certainly not a trick you can't pull off with a CD, but putting a live-booting operating system on a DVD gives you a lot more space to fit the apps you really want and use, along with any files you keep going back to. ...

Overcoming Bias: Surprised by Brains
Believer: It... um... lets you know about parts of the search space you haven't actually searched yet, so you can... sort of... skip right to where you need to be -. Skeptic: I see. And does this power work by clairvoyance, ...

FOSS Boss: Nexenta, Can you say SolaBuntu (part1)
The power of the Solaris kernel and the usability of Ubuntu combined :) Thanks for the info. any thing pretty besides zfs to convince me to switch ? November 22, 2008 8:29 PM · Ross said... Meh, I just can't get too excited about this; ...

The power of housewife word of mouth: You can't always get what ...
You can't always get what you want.... Well with Regan's birthday being tomorrow I thought I would tell you about some of the things she has asked for on her list. Now I should preface this by explaining that she has no concept of money ...

Instapundit » Blog Archive » VIA HERITAGE, HERE’S A SITE where you ...
UPDATE: Reader Neal King writes: “I was happy to start using the pointed-to site - until I found out that it was set up so that I could submit ‘their’ comments, not ‘my’ comments.” Well, you can type your own stuff in place of the ...

The Power of Saying 'You Can'

Related articles