ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Sure-Fire Copywriting Tips

Author : Angela Wu
As you know, good sales copy is critical to your success
online. Although it's not something that you can learn
overnight, here are a few pointers to increase your
response rates ...

__1. Focus on benefits, not on features.

For example, the specialty pet bed you're selling might
have a durable polar fleece lining. That's a feature. The
benefit is that it will keep your pet warm, snuggly, and
happy on cold nights. Another benefit would be that it
saves you money because it can withstand considerable
wear & tear from your bouncy pet.

__2. Focus on your customer - not yourself.

Who can resist a conversation about themselves? ;-)
Prospective customers want to hear about how your product
is going to help or benefit them personally.

__3. Use emotionally-charged action verbs where appropriate.

Strong words that evoke images and emotions are great at
getting a prospect to respond to your ad. Words like "smash"
are examples of action verbs.

__4. Be ruthless - edit out all unnecessary text.

You want a tightly-focused sales letter that leads your
prospect to complete one action. That could be signing up
for your newsletter, filling out a form, or ordering a
product. Don't try to sell everything within your sales
letter; concentrate on getting your prospect to do just
*one* thing.

__5. Forget the hype; don't mislead or misrepresent.

Be honest about what your product can offer. Misleading
claims will only result in dissatisfied customers and an
increase in refund requests. Not to mention the damage
that can be done by word-of-mouth ...!

__6. Go easy on the CAPS and exclamation marks.

You have probably seen too many ads that look like,

!!! MAKE $10000 A MONTH WORKING FROM HOME IN YOUR UNDERWEAR!!! EASY JOB, NO SELLING! I MADE $400 YESTERDAY
WITH ONLY 3 MINUTES OF WORK! REPLY NOW TO GET THIS LIFE-
CHANGING INFORMATION!

It looks unprofessional, even downright scammy. Use CAPS or
the occasional single exclamation mark for emphasis. Just
don't overdo it!

__7. Use fresh, original ads.

Yup, that means you have to write 'em! Seeing the same
tired old ad, day in and day out, decreases its response
rate dramatically.

__8. Include a "call to action".

Never assume that your prospect knows what to do next. Tell
them what you want them to do - how to order, email you,
visit your website, whatever it is you want them to do.


About the Author

Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/begin.html

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
6 Sure Fire Copywriting Tips
6 Copywriting Tips On one of my previous post, I shared with you on how to write a remarkable post, today we want to improve on that and I’m going to share with you six powerful copywriting tips that... [[ This is a content summary only ...

12 Tips for “Psychological Selling”
About the Author: Dean Rieck is a leading direct marketing copywriter. For more copywriting and selling tips, sign up for Dean’s FREE direct response newsletter or subscribe to the Direct Creative Blog. ...

Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your successonline. Although it’s not something that you can learnovernight, here are a few pointers to increase yourresponse rates … __1. (...)

The Write Stuff
For example, if you’re targeting physicians beleaguered by rising costs and stubborn insurance companies, call attention to software that can cut expenses and increase insurance reimbursements. For more copywriting tips, click here.

Professional Copywriting Tips - Proven Ways to Start a Winning ...
But here’sa professional copywriting tip to help you grab your readers: Certain “power” words and phrases consistently outshine other words, and you can tailor these to the needs of your target audience — and have them scrambling to ...

copywriting-articles
http://copywriting-article.info/surefire-ways-to-get-your-magazine-ar.html http://copywriting-article.info/tag–you-re-it-or–how-to-write-slo.html http://copywriting-article.info/take-baby-steps-in-your-writing-to-yi.html ...

8 Sure-fire Tips for Enticing Readers in your Mortgage Marketing ...
Here are eight sure-fire tips you can use in your mortgage marketing letters to transform a reader from uninterested to enthusiastic. • Enticing Tip #1: Offer something for free – No matter how many times you use it, “free” is the one ...

Diabetes: So Far So Good
There was this guy who jumped off the 37th floor of a tall building. As he fell, people at each floor inside the building heard him say as he passed them, “So far, so good…so far, so good…” Diabetes is a disease which cannot be “trusted ...

Top Copywriting Tips–Part 2
I simply modeled my site copywriting style after those I already knew worked. I really didn’t try to re-invent anything (though I often twisted & tweaked something to make it work even better). What I mostly did was check what those ...

Tools to Manage Your Diabetes
It’s estimated that in the US, over 18 million people over the age of 20 have diabetes. If you happen to have been diagnosed with diabetes, make sure you’re getting all the right diabetes treatment supplies. Also check to make sure that ...

 


 

© 2007 articlesreader.com - All Rights Reserved