ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Knowing Your Market ~ The Key to Good Sales Copy

Author : Linda Offenheiser
One of the most important facets of good copywriting is
knowing the market you’re writing for. You must know what
this market is looking for and what problems it needs to
solve. Once you know the answers to those two questions you
can write effective persuasive copy that will bring you
results.

Writing generic ads that aren’t directed to a specific
target group won’t work no matter how well crafted the ads
are. So, the first thing you need to do is learn everything
you can about your market.

There are several ways you can do this:

• Surveys - You can simply ask what your prospective
customers are looking for.

• Canvass your customers – Ask your present customers what
they like about your product or service. Ask them what
specific thing makes them keep coming back to you.

• Forums and Message Boards – Visit as many as you can
every week. You’ll be able to tell from the discussions
what problems your market is confronting and how you can
best offer solutions.

• Ezines and Newsletters – Read everything you can find
that reflects the thoughts and feelings of your market.
The more you can learn the stronger you can make your
sales copy.

Once you know what your prospective customers are looking
for, you can write sales copy that targets their problems
and offers them solutions. No matter how wonderful your
product or service may be, if your sales copy doesn’t offer
solutions it won’t be effective.

You’ve heard it a million times and are about to hear it
once more ~ because it’s that important ~ your target
market is only interested in what your product/service can
do for them. That’s what your copy must stress if you want
response.

Push Those Emotional Buttons . . .

When you know what problems your product can solve, show
your prospective customers how they’re going to feel once
they have that solution. That’s where so-called “hot
buttons” come into play. Since most purchases are made on
an emotional level, that’s where you must appeal to your
market.

In other words, if you’re selling a diet program tell your
reader how she’ll feel once she’s lost 20 pounds. If your
words can make her feel she’ll be more attractive, full of
energy, more confident, ready to take on the world with her
new body and attitude, chances are you’ll gain a new
customer.

Writing effective ad copy comes down to knowing what
problem your prospect has, providing a solution and
describing that solution in terms that appeal to her
emotions.

When you apply this formula to your copywriting you’ll find
your response will increase many times over.

About the Author

Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home
businesses. You'll find the write words at the right prices.
She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at
http://www.stress-freecopy.com or subscribe at
http://www.stress-freecopy.com/subscribe.htm

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Copywriting – 5 Steps To Prepare
Check out their prices and bonuses. Knowing your competition will allow you to offer better benefits and write a better sales copy. Find you target market, people who actually want and need your product. Your ideal customer can be found ...

Get More Traffic (And Customers) With Less Effort
3. Have a professionally designed site and copy that is written to sell. A good sales letter includes benefits for the user (not just a features list), testimonials and action statements that encourage the reader to take the next step. ...

Watch Those Speed Bumps
First, understand that formatting tricks help to drive important points home, or emphasize key points in the copy you want your reader to read, focus on and remember. When in a face-to-face encounter, a sale is not only made on what you ...

Steps Toward Better Direct Marketing
The key is, therefore, fully knowing your audience. Trying to communicate with the unknown is a sure formula for failure. Market research can be had in many forums. The interactive nature of the Internet provides a good prospect and ...

Steps Toward Better Direct Marketing
The key therefore is to fully know your audience. Attempting to communicate with the unknown is a sure formula for failure. Market research can be had in many forums. The interactive nature of the Internet provides for good customer and ...

Small Wonders
If someone forwarded you this copy, please look here to start your own subscription. Wanna let us know what you thought of today's issue? Now you can... click on this link. Whiskey & Gunpowder is a free e-mail service brought to you by ...

Lessons learned In and Out of the Dilbert Cube
We had a mailing list (carefully accumulated in our database from several years of doing business in this market) and the marketing capability (the ability to write a good sales letter and handle the business details); ...

When she is ready to listen, do you know what to say?
Try too hard to sell her in the beginning and you lose an opportunity for the sale later. Continual copy and experience testing are key to being sure you are ready when the consumer tells you she is listening. Search is about nuance; ...

How To Follow the Green Money Trail
To make money in this market, you have to know the ins and outs of the green energy market and how it's developing. What's more, if you can get past the guttural reaction to simply watch from the sidelines, there are some good buys to ...

Your Headlines Are Key To Your Success Or Failure. Do You Know ...
and read further into your sales copy. If the headline fails, then the entire ad or sale copy fails. So with headline creation being of such importance, are you giving your headlines the time and effort they are worth? Writing good ...

 


 

© 2007 articlesreader.com - All Rights Reserved