ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Is Your Copy Upside Down?

Author : Karon Thackston
by Karon Thackston © 2003
http://www.copywritingcourse.com

As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!

You’ve probably seen copy that reads something like:

Professional Virtual Assistant Services
For over seven years, we have been providing virtual assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs. You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

What’s important in this paragraph? Yes, experience (“…over seven years…”) is necessary. And quality (“…you are guaranteed quality…”) is vital. But what is it that will catch the attention and deliver the true message about virtual assistants?

It’s this section: “You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!” So – if this is the most important part – why is it at the end? Because the copy is upside down, that’s why!

Let’s rework this section of copy and turn it right side up so it will grab the reader’s attention and make him/her understand what virtual assistants *really* do.

Professional Virtual Assistants Lighten Your Load
Tired of running around, feeling like you’re out of control? Have too much to do and not enough time to do it. Those are the situations where virtual assistants are a lifesaver! By using a professional virtual assistant, you’ll find your load lightened, your schedule freed, and your business day more organized. You’ll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

For over seven years, we have been providing Virtual Assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.

See the difference? We’ve hit a nerve. We’ve gotten the readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown them the end result of using this virtual assistant service, and then backed it up with facts.

I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too.

When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales!


About the Author

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Eagle eye (2008) ,FREE MOVIE DOWNLOADS ,HD QUALITY.
[color=#FFFF80]Jerry Shaw (Shia LaBeouf) is a copy clerk in Chicago who is flat out struggling making rent and making a living. His life is turned upside down after his twin brother is killed and he gets a mysterious cryptic phone call ...

A sweet meme. Much like the one from last week A sweet meme 1 ...
An "upside down" dessert (Pineapple upside down cake or Tarte Tatin) I have a recipe for rhubarb upside down cake, I make it every spring.I don't like rhubarb, but Scott, Aaron and Jill gobble it up 60. Hummingbird Cake ...

Eagle eye (2008) ,FREE MOVIE DOWNLOADS ,HD QUALITY.
His life is turned upside down after his twin brother is killed and he gets a mysterious cryptic phone call to leave his apartment. After disobeying the caller's advice, the FBI breaks into his apartment and arrests him for terrorism. ...

Close Encounters: Prelude
Okay, well, I think that just about wraps it up. One final thing for Navigation: Lieutenant Commander Topoishie, let's try and fly in the right way up this time, okay? The upside down thing just makes us look stupid, right? Excellent. ...

Gold at a Discount - But Not for Long...
In your FREE copy of Bullion and Beyond: Five Stunning Ways to Get Richer on the Epic Metals Boom Ahead, you can see what Byron and his Outstanding Investments team are recommending right now to readers. ...

Meet Your Church Consultant, I
"Evangelism upside-down is starting with the subjective issues of perceived reality and working back to God's objective truths of ultimate reality - sin and grace. It's offering the attendant blessings of salvation as the 'hook' to gain ...

FIC POST
Cars passed by, people walked up and down the street, and life went on as if nothing was changing. But everything was changing; Hotch had not felt so upside down since his father died. No, he never felt so upside down period. “Alright. ...

Healthy Body Care #4: Make it Yourself
Put on lid and tip upside down until paper towels are fully saturated. To use, pull out from center. Rash Soother: Protect skin and prevent rashes by rubbing a little olive oil on your baby’s bum after each changing. ...

How to copy with an unsupportive family?
But framing your message so that it fits into your father’s existing belief system, or the way he sees the world, makes it easier for him to accept. And probably the upside of maintaining harmony in your family outweighs the downside of ...

What Should You Do If Your Character Research Is Not up to the Mark?
He tilted John’s body upside down and let a few drops of the injection squirt out. Then he leaned forward and injected tetracycline over the buttocks muscle, one inch into the flesh. This inept piece of writing blindly describes a ...

 


 

© 2007 articlesreader.com - All Rights Reserved