ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

How To Write Killer Sales Letters

Author : John Colanzi
How To Write Killer Sales Letters
by John Colanzi

I'm sure you've seen those ads that grab your attention
and have you ready to pull out your wallet or credit
card. They are literally making you an offer you can't
refuse.

Don't you wish your ads were that persuasive?

Are the marketers who wrote these ads natural born
writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned,
like any other skill. It's just a matter of breaking
down the process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to
identify your target market.

This seems simple enough, but how many marketers do it?

When reading some of the ads I get in my inbox, I have
to wonder.

I don't want to burst your bubble, but the truth is,
not everyone on the planet is a prospect. Concentrate
on those who are.

Before you begin your ad campaign identify your target
audience.

Step # 2.

Once you've identified your target market determine what
their major problems are.

* Do they need more money?

* Do they need to save time?

* Are they interested in improving their health?

Sit down and determine every problem that your
prospects have and decide how your product or service
can help solve their problems.

There are no shortage of problems, but there is a
shortage of problem solvers. Start thinking in terms of
becoming a problem solver and you'll always be in
demand.

OK, you've identified your market, you've determined
what problems they have, now you're ready for the next
step.

Step # 3.

The third step in writing your killer copy is to let
your prospects know that there is a solution to their
problem. Not only is there a solution to their problem,
but you have the solution.

Remember these three magic words, "I can help."

Identifying the problem is not enough. You have to show
the reader that there is a solution and you have it.

Tell them every benefit they will get when they order
your product or take advantage of your service.

Let them know you can help them make more money, save
time, or improve their health.

Step # 4.

The final step in creating killer ad copy is getting
the prospect to take action.

Identifying your market, determining their problems and
letting them know you have the solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this. You can offer a
special discount for fast action.

You can offer special fast action bonuses.

Ask for the order.

Let them know they don't have to put up with their
problems another day. You can solve them right now.

These four steps are a basic outline to get you started.

Start studying the sales letters you read and break
them down into the four basic steps. Determine how
effective the writer was in covering the bases.

Make notes on how you could improve on the sales letter.
Learning to write persuasive copy is a life long
venture.

You can write persuasive copy. You have the basics, the
rest is up to you.

Wishing You Success,
John Colanzi
http://www.internet-profits4u.com

About the Author

Copyright (c) 2000 - 2002 John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:streetsmart@rapidreply.net
Don't forget to get your free email course. "Five Days
To Launching A Successful MLM Business."
mailto:mlms@makenetmoney.com

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
How to write your own killer sales letters
This PDF tells you how to write your own killer sales letters. Why pay money to a copywriter? Write the sale letters and pages yourself. Learn how with this ebook.

Michael Rasmussen’s “Mini Site Profits Exposed” Video Series: How ...
success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as… VIDEO 5 - MINI SITE COPYWRITING - PART TWO. This video dives right into the individual components of a killer sales letter ...

This one concept is so powerful you ought to write me a cheque!
This is where the brain-damaged people come into it: they do insist on bugging me asking for “killer” sales letters. What? You want me to coat it with nerve poison and stick it up your arse? That’d be a killer, for sure. ...

Write Effective Sales Letter for Your Ebook in 7 Steps
How to Write a Convincing, Effective, Killer Sales Letter for Your eBook. Have you ever been in a situation when you are so convinced in an ad that you are already convinced to buy after just a few minutes of reading it? ...

The Informational Block of Sales Letter
For my opinion what I’ve learned from several killer sales letters is correct because you wish visitor agree what you said and after they agree it’s much easier to direct them into what you want; make them buy what you sell. ...

WEB SALES LETTERS SUPREME - AUD 2.00
Net Breakthroughs by Terry Dean4. Killer Covers by Vaughan Davidson5. Adminder by Sam Robbins6. How to Write Million Dollar Ads, Sales Letters and Web Marketing Pieces that Sell Like Crazy by Collin Almeida7. ...

Why Do I Need To Write A Sales Letter?
There is a wealth of information on how you can write your own killer sales copy staring right at you, don’t waste it by not doing anything with it. If English is not your first language - no problem. Print out a couple of great sales ...

Clickbank Cash Creators - Articles designed to improve Clickbank ...
The sales letter looks a little boring i think, and i was close to just quit the site without even reading the intro lines. I scrolled fast towards the site and then returned back to clickbanks marketplace page. ...

Writing Killer Sales Letter
Through sales letters - an effective sales tool that not every one can take advantage of. Those who can use it successfully can earn cash whether they sell their own products or someone else’s. To write a killer sales letter you have to ...

Michael Rasmussen's "Mini Site Profits Exposed" Video Series
VIDEO 5 - MINI SITE COPYWRITING - PART TWO This video dives right into the individual components of a killer sales letter. You'll learn how to create the "secret structure" of a mini site sales letter that makes big money. ...

 

 

© 2007 articlesreader.com - All Rights Reserved