ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

How To Write Ads That Get Response

Author : Lisa Packer
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy.

You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those “name recognition” ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Here’s how:

1.Grab prospects with your headline. The single most important part of your ad is the headline. If yours is the name of your business, you are wasting your time and money by running it. Make it shout about the biggest benefit if buying your product or service, and you could increase response by as much as 300%.

2.Don’t talk about yourself. Talk about the benefits your prospect will enjoy by using your product or service. Focus entirely on your customer, not yourself, your history, your anything. It’s all about what’s in it for them.

3.Include a photo. Don’t make the photo the entire ad with only minimal copy, but do include one that supports what your ad says. Pictures in ads are like body language: they convey your tone and intention, and if done right add to your credibility. But they do not persuade by themselves. Only words can do that.

4.Ask for response. People won’t call if you don’t ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.

Changing your ads from “name recognition” to “direct response” can not only increase your business, they can lower your advertising bill. Because they don’t have to be run over and over and over to be effective.

So “fire” your old ads today, and “hire” new ones that really produce!


About the Author

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Writing Effective Classified Ads - The Basics Of Classified ...
Studies have been done and it has been shown that these simple words increase response to classified ads. Here are well written examples: "For FREE information, call now! 1-800......"( "To get started, visit www......" ("Call Toll-Free! ...

The Beginners Guide to Writing Classified Ads
that people can contact you or access your site immediately. 4. Write several versions of your classified ad then pick the best ones. 5. Test your ads. Run a few of them on free sites first to see which ones get a response. ...

Write your copy like the result you want is already true
I revised the ad a few days ago, following the suggestions in the article How to write an effective ad on a Post-It note. In that article I suggested that it’s important to state what you DO want, and to assert that reality in present ...

Six Basic and Simple Ad Tips
from an autoresponder, then your response rates will increase as well as giving you a better opportunity to get your message to them over and over again. 4. Write your ads in your own words. If your cloned ad reads exactly the same as ...

Farewell From The Email Diva
As a result, we had few spam complaints and great response rates. You can use third party lists, co-reg, e-append, etc., but the first thing you have to get is permission. Scrupulous list-building practices pay off big time. ...

Online Advertising Techniques
All these phases cause the customer to want to get in on the excitement. Online advertising’s main goal is to get your subject’s attention, arouse their interest, and capture their imagination. If you write your own ads, ...

Direct Response Copywriting Made Simple?
You need to write advertisements, sales letters, and the like for your business. Y9ou also need to get people to take action based on what they see. I like Ted Nicholas’s definition of Direct Response Copywriting Ted Nicholas calls ...

HuffPollstrology: Candidates' Horoscopes, Polls And More For October 7
"Will it be possible for us to get the response and refusal rates for your most recent national poll?": After a few calls, a representative for Tarrance told us, "It's not going to be. Write what you need to write, but it's not going to ...

Keeping Track of Things as an Affiliate Marketer (search engine ...
Some of these sites give you an account where you can see how each ad is doing. Pay attention to which advertisements are engaging the interest of readers. Discard the ones that are not eliciting enough response. Tracking your ads this ...

How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, theyâ.

 


 

© 2007 articlesreader.com - All Rights Reserved