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I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm ab. Recession Proofing Email Marketing by Terry Newell SuperLists ...
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Combine this with the first principle of email marketing, and you have situation where your first task is to create value for the prospect. In some cases, the “promise” and “proof” of a solution can be enough (like a sales letter). ... Will Smith
If your product or service has more than three major benefits, list them in bullet point form to make them easier to read. Make them an offer they can’t refuse. This is the crucial part of your sales letter. Your offer should be ...
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