|
Home::All
Seven Ways to Get Maximum Impact from Your Publicity
Author : Rusty Cawley
The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate?
The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate?
Here are seven ways to do just that:
1. Focus on the print media: Yes, it’s great to get your face on TV or your voice on radio. But the medium that provides you with the most opportunity is print. Why? Because it’s much easier to pass along a newspaper article or a magazine feature than it is to get a prospect to listen to a cassette or to watch a video. Cheaper, too.
2. Supply prospects and influentials with a steady supply of clips: Make plenty of high-quality copies, then mail them to the folks who can help you the most.
3. Package your articles into a media kit: Organize your clips, have them professionally copied and package them. Reporters love the security of knowing that others have previously written about your company.
4. Buy reprints for your best hits: Most publications offer quality reprints of their articles. For the very best of your clips, pay the extra bucks and get the official reprints.
5. Extract quotes for marketing materials: Always look for sentences in your clips that you can include as third-party endorsements in your brochures, ads and sales literature.
6. Link your Web site to your best clips: Make it easy for a browser to find your clips. Create a “press room” that will connect directly to the online versions of articles about your company.
7. Go for both quality and quantity: Both count when it comes to clips. One story in the Wall Street Journal is impressive. But so are a hundred clips from well-regarded trade publications. So when you organize your clips, be sure to highlight your most impressive hits, but go for heft as well.
Remember: The odds of any one prospect reading any particular story about you or your company are very low. Hedge your bets by putting copies of your best clips right in front of your prospects.
Copyright 2003 by W.O. Cawley Jr.
Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For your free copy of the new PDF ebook “PR Rainmaker,” visit http://www.prrainmaker.com." target="_blank">www.prrainmaker.com.
About the Author
Rusty Cawley is a veteran journalist who now coaches executives. For your free copy of the ebook “PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients,” visit http://www.prrainmaker.com." target="_blank">www.prrainmaker.com.
Spam emails More free articles Related articles
|
More related feeds |
3 Steps To Your Top-Selling Information Product
Having your own information product will instantly improve your popularity, publicity and earning potential by leveraging the branding impact of "expert" status bestowed on those with their own top selling info products. ...7 ways to maximize your exposure with ezine articles
you can distribute this selection free as a special promotion or offer it for sale. either way, be sure it addresses a specific customer for maximum impact. put your articles to work and watch the impact of your newsletter grow ... 5 Steps to Effective Networking in Your Job Search ...
The fourth step is to be mindful of your contact's time. Wherever possible, make it easy for them and work on their schedules. At the same time strive for maximum impact which is in the following order: 1) in person; 2) phone call; ... Advertising: The Seven Second Race: How to Draw Attention Your Ad
Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. ... GET RID OF ALL LAWYERS? THE GOOD, THE BAD AND THE UGLY! - Vox
Injuries have the potential to impact your life and your livelihood for years to come. Some injuries are not apparent immediately after an accident, therefore, it is important to seek legal advice whenever you are involved in an ... Jindal trip to Iowa fuels speculation on political future ...
While you may have been lucky to send your kids to private schools (an assumption based on what you wrote) most do not get that priviledge. What is offered through public education will either succeed or fail. In either case the people ... Personal Power Information: Business Opportunity - Business in a ...
So lets get started with step one of changing your life for the better by telling you what those Seven Biggest Secret’s are that the famous names use daily in order to easily make maximum profits for minimum investment of time & effort. ... Six Weeks Out: How Much Home Office Coin You Gonna Keep? | Chief ...
If you can’t afford the maximum contribution this year, at least contribute enough to get your employer’s matching contribution and look into increasing your contribution level for 2009. Money put into these types of plans lowers your ... politicalbetting.com » Blog Archive » Hold your 2009 election date ...
The recent pro-Brown publicity across the MSM and… partly at least refelected in the blogosphere is a testament to the insidious power on Mandy’s spinning machine but its impact on the polls has been limited to the anti-Tory vote. ... Motown Writers Network: PUB: boa editions poetry book contest
The A. Poulin, Jr. Poetry Prize is awarded to honor a poet's first book, while also honoring the late founder of BOA Editions, Ltd., a not-for-profit publishing house of poetry and poetry in translation. [Get the entry form] ...
|
|
