ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

10 Ways To Get Your Share of the Mature Market

Author : Joanne Fritz, Ph.D.
10 Ways To Get Your Share of the Mature Market
(c)2002
Joanne Fritz, Ph.D.

Every 7.7 seconds someone in the United States turns 50.

The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.

Yet, internet marketers often miss this rich potential market.

Perhaps they don't think older people are on the web.
However, older adults are often more "wired" than we think. Many seniors are coaxed into going online by their children or grandchildren. But, once they have logged on, many become eager Internet users. Plus, internet use is high among those over 50 who work and have college degrees.

Indeed, this group is more likely than younger Americans to be online on a typical day. Wired seniors say it has helped them connect better to loved ones and makes it easier to get information.

So, how do you reach them? First, recognize that the over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at the peak of their careers, to active, independent seniors, to the elderly in need of care.

Here are some clues to communicating with and ultimately selling to the new mature market.

1. Do not talk down to, or
treat them as children, or remind them of their age.
Most do not consider themselves "old."
2. Although there is disagreement about using words like "senior citizen," reserve such terms for World War II veterans, but not for the leading edge of the baby boomers who started turning 55 in 2001.
3. Use realistic but positive images of mature people. Show people with wrinkles but have them doing something active.
4. Stick to the facts about your product or service. Mature people make more independent judgments and base their decisions on information rather than peer pressure.
5. Design your communications so that older people will stick around and read what you have to say.
6. Avoid overly busy website design; small type sizes; garish colors; and gratuitous design elements such as flash or slow-loading graphics.
7. Avoid "hype" at all costs. The older consumer has "seen it all" and is naturally skeptical.
8. Win mature people over gradually. You will have to gain their trust before they will buy from you.
9. Give them content. Older people are avid readers and will appreciate the information you provide.
10. Sell what appeals to the mature audience such as health products and information; tips on managing their retirement assets; ideas for low-cost travel; help with buying gifts for their grandchildren; the low-down on the best places to retire; products that make it easier for them to stay in their own homes; ways to earn extra income; and opportunities to save money.

Get with the "age wave" now, and find ways to profit from this incredible, growing group of consumers.

About the Author

Dr. Fritz is publisher of www.notyetretired.com targeted to people over 50; and www.second50years.com aimed at businesses that market to seniors.

Spam emails More free articles

Related articles


  1. Choosing The Best Affiliate Program
  2. How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..
  3. Traditional Mediums versus Search Engine Positioning
  4. Relevant Ads Increase Adsense Profits
  5. Want Higher Adsense Earnings? Then Optimize Site Navigation
  6. How to Use Viral Marketing for Online Profit
  7. So What If You Don't Have A Website?
  8. How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising
  9. 5 Powerful Reasons WHY Niche Content Sites Are Being Considered The Way To Go In 2006
  10. Corporate and Promotional Gifts and Gourmet Food Baskets Retailer, Launches its Website: Giftboxedba
  11. How Do You Make Gold Online Without A Database?
  12. 10 Mind Blowing Ways To Increase Your Sales
  13. 10 Ways To Gain An Avalanche Of Sales
  14. 10 Amplifying Ways To Turn Up Your Sales Volume
  15. 10 Scorching Ways To Heat Up Your Sales
  16. From sleepsecrets.info : Warning: If it takes you longer then 30 minutes to fall asleep, then you ar
  17. MEET THE RICH JERK: IS IT A SCAM?
  18. HOW TOO: hypnotise people in too, buying / THE rich kid plus others, have showed me, now i show YOU.
  19. Rich Ad Freak's New Stupid People's Guide, Reveals Million Dollar Secrets To Placing Ads In Newspape
  20. Overcoming The Fear Factor In Online Sales
  21. Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton
  22. At Last, The Real Secret Of Internet Marketing
  23. Automatic Internet Marketing and Business Success On A $25.00 Budget
  24. Internet Marketing, Fact Or Fiction?
  25. The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!
More related feeds
Endowments Dump Private Equity Stakes - Finance Blog - Felix ...
University endowments such as Harvard's are almost uniquely well-suited to invest in private-equity funds: since they're permanent pools of capital, they can ride out market fluctuations and …

Arianna Huffington: The Meltdown Will Be Blogged
I'd like to share a good story (not mine--my 401K is nearly non-existent). I have an adult student who was going to lose her home. Last week the bank called and said, "Your credit rating is no longer low" and "You are going to get to ...

What If Your Idea Grows Up To Be President? | Innovative Economy
Note the mental dialog that plays in your mind when you have an idea or when you share one with others. Do you qualify it over and over again, virtually apologizing for being afflicted with an original thought? Do you shame it, ...

Mature Dating Tips | Free Articles Directory
As a teenager, dates will normally take place at night, but as an mature, you require to get to know this somebody more than just a fling. This is why afternoon or early evening dating is so essential. Get to know your spouse in ...

Obama To Announce Cabinet Picks
One of the foreign companies will buy buildings and equipment for pennies on the dollar, capturing capacity and market share. They can take all the time they need, hire anyone they want, and in the meantime car prices go up, ...

ep - Sugar Digest 2008-12-01
3. Looking for a project?: Tomeu has posted notes from the Sugar Camp brainstorming session regarding collaboration features for Sugar Activities. Lots of opportunities to get your start developing in Sugar (Roadmap Brainstorm). ...

Looking good on paper › Japan Today: Japan News and Discussion
That’s related to the fantastic home delivery system. You get your paper delivered morning and night. Magazines have been suffering more. Circulation has been going down for the past 10 years. That’s happening in all mature markets. ...

Martell Webster happy just to return - Behind The Blazers Beat ...
Rudy will find his second wind and the blazers will find ways to get him involved offensively. What is delicious is while some of us worry, he seems unconcerned that he's not scoring like he's used to. Personally I'm not worried about ...

Learn Which Are the Best Knee Strengthening Exercises | Free ...
Switch the position of your legs by changing the direction of the cross. If the right leg was in front, move it to the back. Repeat this exercise ten times for each position. How To Get Those Calves Working ...

Femara. » Once they get that vote and the state later considers ...
She also admits she has fantasized about going back in time and murdering George W. What’s the incentive if they have no reason Grier argued that if a student has more ways to get a high school diploma, it might dissuade the student ...

 


 

© 2007 articlesreader.com - All Rights Reserved