ArticlesReader.com Menu

Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup

Search the articles

Articles Main Categories

Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing

Subscribe

Receive alert message from us when new articles submitted to our site for free.

Syndicate

Related Products

Home::All

Hype. Captivating Copy or Crass Content?

Author : Bonnie Kotch

Copyright 2006 Bonnie Kotch

Hype. I hate the word, I hate what it implies and I absolutely
cringe when I see it on sales letters or web sites. It's a cheap
form of sensationalism and I refuse to use it.

So you will have to understand my embarrassment and shame when I
explain to you why I used it recently running some test ads. Go
ahead . . . call me a hypocrite. But let me explain anyway.

I ran some test ads for an affiliate program recently. I tried
the common sense approach. Results were dismal and the ad copy
was droll. I piped it up a bit by adding a couple of short
testimonials in the follow up emails. I got better click through
rates but the conversion to sales was not that great.

I read back over the information on the product and put myself
in the shoes of the person who used this product, which happened
to be an ebook on how to convert site visitors to buyers. I got
excited. I thought about the first time I got involved in an
affiliate program where I brought in more than 50 affiliates a
week. With that frame of mind, I began writing and when I was
done constructing my follow up letters, ho-boy! It looked
"hype-ish" . . . no . . . it looked . . . . like . . . I . . .
just had to . . . click . . . and . . . . find out . . . more!

Writing isn't just English and grammar and punctuation and
spelling. Writing is communication. And if you cannot bring
forth the emotions you want your readers to feel, that you felt
while writing it . . . then there is no point in writing it.

I let those emails go . . . hype or no hype, and guess what I
learned?

Hype, excitement, urgency, need-to-know, motivation-to-have . .
. whatever you want to call it, WORKS. I had click-throughs, I
had conversion and I made money. So did my customer. As long as
you are telling the truth, there is no shame in expressing your
excitement. As a matter of fact, be proud of it. Be proud of
your product or service and let your customers feel that in your
writing.

The whole point of written communication . . . ANY
communication, is to move the recipient to action. Make them
cry, laugh, think, buy...

Not everyone reading your copy is going to agree with you,
relate to the message, or do what you want them to do. The
important thing to remember when writing for sales, is to
communicate with those you are targeting your message to. Others
will probably read it too. They may see it as "hype". Those you
are targeting the message to will feel your emotion, excitement
and belief in your product or service.

This should make it easier to remember:

Hype is talking AT your readers . . . Communication is talking
TO your readers. And it is okay to relay your excitement,
motivation, confidence in your product or service to them. As a
matter of fact it is essential for connection to your reader.

Spam emails More free articles

More related feeds

Advice You: Hype Captivating Copy or Crass Content at www ...
I hate the word I hate what it implies and I absolutely cringe when I see it on sales letters or web sites. It sa cheap form of sensationalism and I refuse to use it. Hype is talking AT your readers . . . Communication is talking TO ...

Hype-Captivating Copy or Crass Content
Hype. I hate the word, I hate what it implies and I absolutely cringe when I see it on sales letters or web sites. It's a cheap form of sensationalism and I refuse to use it. So you will have to understand my embarrassment and shame ...

Hype. Captivating Copy or Crass Content?
consults on web content, ad copy and marketing and has trained sales teams of dozens of companies across the US Bonnie offers free consulting and business development tips. You may subscribe to her popular newsletter at ...

Hype. Captivating Copy or Crass Content?
Results were dismal and the ad copy was droll. I piped it up a bit by adding a couple of short testimonials in the follow up emails. I got better click through rates but the conversion to sales was not that great. ...

Hype. Captivating Copy or Crass Content?
Hype is the one thing you never want to get accused of using in your web content, sales letters or ads. If hype is so abrasive and obvious, then why does it work so well in converting visitors to sales?

Hype. Captivating Copy or Crass Content?
Copyright 2006 Bonnie Kotch Hype. I hate the word, I hate what it implies and I absolutely cringe when I see it on sales letters or web sites. It’sa cheap form of sensationalism and I refuse to use it. ...

FLASH AND HIS UNIVERSAL COMPATRIOTS
One can argue the genre's artistic merits and can cite the preponderance of its crass commercialism; wherein turning a profit appears the all-consuming bottom line. Yet within all the negatives that critics are wont to spill (and spell) ...

LAURA's GARDEN 1 (incorporating SFA38)
Because at least one record dealer has deceitfully hyped this as "great psych"; and, as Charles Shaar Murray once sagely informed us, records as bad as this ought never be forgotten.. * 'PARADISE LOST' (lyrics by Alan Blaikley & Ken ...

Full faces blog from blogger
Currier says he has tried to keep the site balanced between science, entertainment and crass commercialism. A small staff of psychologists develops the tests, which are then rewritten by the marketing department for popular appeal. ...

Hype. Captivating Copy or Crass Content?

Related articles