Practical Plans for Mail Order Beginners

Below are six simple, practical plans that will enable you to start and
build your own money making mail order business. These plan have made money for
others, and they will make money for you - If you will REALLY work at them!

PLAN #1 - SELL BIG MAILS. The easiest way to start selling by mail is to
advertise and sell "Big Mails". To get started, co-publish at least three Mail
Order Magazines and several ad sheets. Use an ad like this:
BIG MAIL - $1.00 - Commission Mailed Free!
(Your Name and Address)

When someone sends you $1.00, send him one copy of each magazine, one
copy of each ad sheet, and one copy of every commission circular that you have in
stock. If you advertise regularly, and fill each order by return mail, you will
soon by selling ads and subscriptions, as well as merchandise offered on the
commission circulars. You can expand by regularly adding to your list of
magazines and ad sheets. There are some dealers who advertise in more than 100
Mail Order Magazines every issue. If you are willing to work, you can do the
same thing!

PLAN #2 - SELL DIRECTLY FROM ADS. If you are selling merchandise which
is used by Mail dealers and Opportunity seekers, such as rubber stamps,
information directories, envelopes, labels, mail order manuals, sample copies of
opportunity magazines, etc., you can make money selling them directly from ads in
the Mail Order Magazines. If you buy the merchandise in quantity, you can ship
orders directly to your customers yourself. Otherwise, you can use the drop-ship
method.

To be successful, you must schedule REGULAR FOLLOW-UP MAILINGS to your
customers offering more of the same merchandise or items that are closely related
to it. Do this consistently, month after month, and you will be amazed at the
number of checks you will have to deposit in your bank account!

PLAN #3 - MAKE SALES THROUGH CIRCULAR MAILERS. If you have a good offer
- one which really appeals to opportunity seekers - have your printer set up an
attractive 3 x 6 circular and then pay circular mailers to mail them for you.
Your circular will only pull if it offers something that mail dealers and
opportunity seekers want and need.

Ideally, 3 x 6 circulars distributed by circular mailers should offer
"leader items", items which are appealing, useful and priced right (never more
than a dollar or two-even less if possible). The purpose of the circular is to
attract new, steady customers for your mailing list.

You should plan to make regular mailings to each person who purchases
your leader item. It is the REPEAT business which makes Mail Order Profitable.

If you send 200 circulars to mailers every day for thirty days, you will
have 6,000 circulars in the mail at the end of the month. If you send 500 a day,
you will have 15,000 circulars in the mail at the end of the month! There are
mail dealers who rely entirely on circular mailers to find new customers for
them. Some of them distribute as many as 100,000 circulars every month!

PLAN #4 - SELLING THROUGH COMMISSION MAILERS. This plan is similar to
Plan #3 except that you do not pay mailers to mail your circulars. Instead, you
print a good commission ad on the backs of your circulars, leaving a blank space
for the commission mailer to rubber stamp his name and address.

The mailer stamps his name on them and includes them in his mailings.
When he receives an order for them, he keeps about half of the money as his
commission and sends you the other half to drop-ship his order for him. You will
probably make a small profit from his sales, but your real profits come from the
circulars which he is mailing at no cost to you. This method is a little
more complicated than Plan #3, since you have to stock merchandise and fill
drop-ship orders - but in the long run, it is cheaper than paying mailers to mail
your circulars.

You can give your circulars away free, you can ask mailers to pay their
postage for them, or you can run ads in the Mail Order Magazines like this:
COMMISSION CIRCULARS!
100 - $1; 500 - $3
We drop-ship for half.

There are literally hundreds of people looking for good commission
circulars. This can be a very effective way of building up a very prosperous
Mail Order Business - if you have the stamina to work at it!

PLAN #5 - GET PAID FOR MAILING CIRCULARS. Start by studying the mailing
rates of other mailers in the Mail Order Magazines and then create a similar ad
for yourself. Start small - advertise in lots of 100 and 250. Later, as you
gain experience, advertise for circulars in 500 and 1000 lots.

Besides your mailing ad, you should also run an ad like this!
BIG MAIL - - FREE!
Postage Appreciated.

Soon after your mailing ad appears, you will start receiving small
packages of circulars to mail - each with money in them! (Be sure to send a
sample mailing to the mailing customer. It is the only way you will get more
circulars to mail!) You will also get letters with stamps in them. Use the
stamps to mail the circulars which you have been paid to mail.

As soon as you get more requests for Big Mails than you have circulars,
increase the number of your circular mailing ads. If you get more circulars to
mail than requests for Big Mails, increase the number of your Big Mail ads.

If you stick to your mailing copies of magazines in which you are
advertising in your Big Mails, you will sell enough ads to pay for your own
advertising. And if you include commission circulars in the Big Mails, your
sales from them will be "pure gravy". Circular Mailers soon learn that there are
dozens of ways to make money in this business - if they keep their eyes and their
ears open!

PLAN #6 - BECOME A "COMMISSION MAILER". The first thing you should do is
sit down and order SMALL quantities of commission circulars from about twenty or
thirty different dealers. Most will charge you about $1.00 per hundred. A few
will supply them for just the postage. Once you have done this, order at least
one new batch of commission circulars EVERY DAY! (You will find them advertised
in the Mail Order magazines or you can buy lists of commission circular suppliers
from most dealers.) Also order 100 names of opportunity seekers from two or
three different dealers.

It will take two or three weeks for your circulars to start arriving, due
to present day third class mail service. As soon as you have about fifteen
different circulars, start mailing them. Set a daily quota and stick to it.
Five letters a day is 150 letters a month, 33 letters a day is 1,000 a month!

When orders come in, forward the order to the drop-shipper
IMMEDIATELY! Then acknowledge the order and let your customer know that his
order is being shipped to him direct from the supplier VIA THIRD CLASS MAIL.
With your acknowledgment - INCLUDE SOME MORE CIRCULARS! I cannot over stress the
importance of this. Your customer likes you and your offers - give him the
opportunity to buy something else from you. He is your best source for more
business.

Orders will be slow - very slow - in the beginning, but don't get
discouraged. Initially this is a slow business, and the only ones who succeed in
it are those who have the patience to persevere.

When you find a customer, send him a new mailing every month for at least
three months. (That is why you should be ordering NEW circulars every day!)

Once you find a circular that "pulls" - order more of them. If possible,
order them with your names and address PRINTED on them. (They will almost always
pull more than rubber stamped circulars.) Eliminate circulars that do not
produce orders, but keep mailing the ones that do. Eventually, you will develop
a mail order "package" that will be irresistible to your prospective customers.

As your customer list grows, you will soon discover that your mailings
will become productive (providing that you mail to your customer regularly). A
"customer list" will always pull more than a cold list. Making the first sale is
certainly the hardest. Commission mailing is difficult in the beginning. Most
beginners do not stick with it log enough to give it a fair chance. If you will
stick with it - you can make money mailing commission circulars. It takes
determination and a willingness to really work at it!

Copyright 2004 by DeAnna Spencer

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