9 Tips for Headlines that Grab

9 Tips for Headlines that Grab.

By Stuart Reid

When you sell anything the headline is probably the most

important part of a sales letter and the part that you MUST get

right. Whether it is in an e-mail, in a printed ad, or on a

billboard - the same principles ALWAYS apply.

It takes time to learn how to write a good headline, but these

tips may help, along with some fictional products.

* The goal is to get the prospects attention with your headline.

It must, in a line or two, sum up your offer. You are NOT

trying to sell anything at this point - it is purely to get

someone to read the rest of your copy.

* Appeal to the prospects emotions. State benefits more than

features. Make sure you use the golden rules of advertising at

the start and state a problem and offer a solution. For example

"Fuel bills rising? This fuel-saver can save you 52%!"

* Another way to start is by offering something for free. FREE

is a powerful word, so use it wisely!

* Make the prospect think that this item/service is invaluable to

them. Make them wonder how they could ever have lived without

it. "Have you experienced the power of the Wonder Mop yet?"

* Some headlines pretend to be news reports. E.g

"Revolutionary new discovery wipes floors in half the time!"

* Another staple headline is the simple how-to, "How-to cut your

fuel bills by over 53%"

* Note that the figures in the headlines mentioned are not

"half" but more specific. Specifics work better than

generalities.

* There is a lot of talk of "power-words" in some ad-writing

reports. They don't really exist but words such as

"Astounding!" "Secret" "Confidential" "Succeed" etc. can help.

Basically, any word that conveys a strong emotion is a power

word, along with words that make you think you are in on a

secret.

* As long as you surprise, shock, scare or inspire someone with

good use of language you can't go wrong. Study ads and

headlines wherever you are, from newspapers to billboards to

TV to Radio.

The headline is the most important part of your ad. Spend time

getting it right - and track your ads. Find out how many people

click a link or give their names to each ad you run and re-use

the ones that work best! Always track and test.

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Stuart Reid is the publisher of Netpreneur News and

webmaster of Netpreneur Now! Visit us for weekly

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