|
Home::Marketing
10 Activities For Better Marketing
Author : Jay Conners
Ten Activities for Better Mortgage Marketing/By Jay Conners
1. Business Cards
It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least.
Have them on you at all times, and keep a supply in your car just in case.
When doing business with someone, dont give them just one business card, give them two, and ask them to refer someone to you.
2. Mailers and Reminders
Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They wont be expecting it, making them all the more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should the topic ever arise. It also gives you a reason to send out more business cards and keep them circulating.
Remember, the average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.
3. Phone Numbers
Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalize the relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.
4. Become Active
Become active in local organizations and charities, here are a few examples:
Chamber of Commerce
Rotary
Lions Club
Networking Groups
Church
Local Youth Athletic Associations
5. Apparel
Wear your companys logo, It doesnt hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attending special events or just going out to lunch, lets face it, its free advertising, and it shows that you take pride in the company that you work for.
6. Body Language
Your body language can speak volumes. Always smile when its appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying.
It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is in the ideal situation, so it is important that you understand where they are coming from, and exactly what they will need.
7. Tag Lines
When your answer the phone, make sure you answer it in a professional manner and state your name. You can also add a tag line promoting a product or promotion. Here are a few examples.
Hello, thank you for calling XYZ Mortgage Company, this is John Doe, how may I help you?
Hello, thank you for calling XYZ Mortgage Company, this is John Doe, have you heard about our interest only loans?
8. Partnerships
Partner up with a few Realtors in you area, this way you can attend their open houses, this is a great way to make contacts and make people aware of all the programs you have available. Remember to be prepared with plenty of business cards and literature.
9. Product Knowledge
This is perhaps one of the most important marketing tools that you can posses. It is so important to have the ability to be able to speak off the cuff when asked about a particular product. It sends a clear message to the customer that you know what you are talking about, and the better you know the product the more confident you will be. Remember, your client is considering perhaps the biggest financial decision they will ever make, they need to trust you and believe in you! Take ten minutes out of every day to learn some of the benefits of the programs your company offers. Youll be surprised at how quickly you become an expert.
10. Show them your appreciation
Over the course of the loan process, it is fair to say that you have built a very good relationship with your customer, and like all relationships you want this one to last. Once the loan is closed, take the time to thank them by sending them something to let them know that you appreciate their business.
It could be a thank you card, or a small care package.
My suggestion would be to send them a small care package, preferably to their work place, this way, all of their fellow employees will want to know who sent it and why, this is a great way to get them talking about you, which could easily lead to lots of referrals.
About the Author
Jay Conners is the owner of www.jconners.com, a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of www.callprospect.com, a mortgage lead company, specializing in fresh leads.
Spam emails More free articles Related articles
|
More related feeds |
Contact Management-Top 10 Secrets to More Contacts and More Sales
Approach any sales activities in burst of energy and use recovery periods to tidy up lose ends for the next burst. 10. Set A Daily Contact Goal, Not a Daily Sales Goal: Here is another powerful technique that is often overlooked. ...The PAX 10
We’ll have better hardware next year!) -The first 5. -The last 5. During the panel, the 10 luck selectees were asked a variety of questions regarding how they got into independent game development, how they go about marketing their ... Operating a Spa Business - Turning the spa profits around
More and more people will want to live and work in communities with spa and lifestyle programs that enhance their quality of life with fitness/wellness activities and life/ spa health enrichment programs. The spa will be a new type of ... Kodak Enhances Digital Experiences at Beijing 2008 Olympic Games ...
No marketing investment ever brought better returns. Within months of becoming a sponsor, Fuji landed 50000 new distribution outlets. "Salespeople said that accounts that didn't used to return their calls were suddenly calling them," ... Twenty games for kids (and adults too) - part two
When the media coverage is all about marketing and materialistic fervour, it’s easy to overlook the fact that Pokémon is a classic (if simplified) Japanese roleplaying game, as much about world exploration and nurturing the monsters as ... Wanna get away?
I still don't have solid any trip plans, I played basketball rather poorly (though my team won about 8 of 10 games because the competition sucked — still, it didn't feel very good), my motorbike suddenly wouldn't start and I had no idea ... Top 10 New Market Games
Besides, I like my list better. It is the top ‘new market’ games. These are games that, when they were published, had no market (a shocking thing to do! Alas, poor publishers! Remember when you released games based on gut and not on ... RPG Bloggers vs. RPG Industry
I write a RPG blog, called Musings of the Chatty DM, that focuses on D&D, DMing and various ways to get better as a roleplayer and Game master. I know close to nothing of American football but I’m sure I’ll enjoy this Fantasy League… ... IT industry will show a post-Olympic effect
Samsung Electronics, executive director of Greater China, Qu Jingdong, vice president of marketing is that every time the Olympic Games is a new technology “leader”, the idea runs through the green, to 3 G as the representative of ... Ubisoft publishes crap on Wii, crap doesn’t sell, Ubisoft confused
Pointing to the console’s generous sales, he noted that games published for the Wii made up only 10 percent of Ubisoft’s sales last year, and added that the company will need to work harder to create games that will ’sell as well as ...
|
|
|
