ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Internet Marketing

10 Ways To Get Your Share of the Mature Market

Author : Joanne Fritz, Ph.D.
10 Ways To Get Your Share of the Mature Market
(c)2002
Joanne Fritz, Ph.D.

Every 7.7 seconds someone in the United States turns 50.

The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.

Yet, internet marketers often miss this rich potential market.

Perhaps they don't think older people are on the web.
However, older adults are often more "wired" than we think. Many seniors are coaxed into going online by their children or grandchildren. But, once they have logged on, many become eager Internet users. Plus, internet use is high among those over 50 who work and have college degrees.

Indeed, this group is more likely than younger Americans to be online on a typical day. Wired seniors say it has helped them connect better to loved ones and makes it easier to get information.

So, how do you reach them? First, recognize that the over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at the peak of their careers, to active, independent seniors, to the elderly in need of care.

Here are some clues to communicating with and ultimately selling to the new mature market.

1. Do not talk down to, or
treat them as children, or remind them of their age.
Most do not consider themselves "old."
2. Although there is disagreement about using words like "senior citizen," reserve such terms for World War II veterans, but not for the leading edge of the baby boomers who started turning 55 in 2001.
3. Use realistic but positive images of mature people. Show people with wrinkles but have them doing something active.
4. Stick to the facts about your product or service. Mature people make more independent judgments and base their decisions on information rather than peer pressure.
5. Design your communications so that older people will stick around and read what you have to say.
6. Avoid overly busy website design; small type sizes; garish colors; and gratuitous design elements such as flash or slow-loading graphics.
7. Avoid "hype" at all costs. The older consumer has "seen it all" and is naturally skeptical.
8. Win mature people over gradually. You will have to gain their trust before they will buy from you.
9. Give them content. Older people are avid readers and will appreciate the information you provide.
10. Sell what appeals to the mature audience such as health products and information; tips on managing their retirement assets; ideas for low-cost travel; help with buying gifts for their grandchildren; the low-down on the best places to retire; products that make it easier for them to stay in their own homes; ways to earn extra income; and opportunities to save money.

Get with the "age wave" now, and find ways to profit from this incredible, growing group of consumers.

About the Author

Dr. Fritz is publisher of www.notyetretired.com targeted to people over 50; and www.second50years.com aimed at businesses that market to seniors.

Spam emails More free articles

Related articles


  1. Choosing The Best Affiliate Program
  2. How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..
  3. Traditional Mediums versus Search Engine Positioning
  4. Relevant Ads Increase Adsense Profits
  5. Want Higher Adsense Earnings? Then Optimize Site Navigation
  6. How to Use Viral Marketing for Online Profit
  7. So What If You Don't Have A Website?
  8. How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising
  9. 5 Powerful Reasons WHY Niche Content Sites Are Being Considered The Way To Go In 2006
  10. Corporate and Promotional Gifts and Gourmet Food Baskets Retailer, Launches its Website: Giftboxedba
  11. How Do You Make Gold Online Without A Database?
  12. 10 Mind Blowing Ways To Increase Your Sales
  13. 10 Ways To Gain An Avalanche Of Sales
  14. 10 Amplifying Ways To Turn Up Your Sales Volume
  15. 10 Scorching Ways To Heat Up Your Sales
  16. From sleepsecrets.info : Warning: If it takes you longer then 30 minutes to fall asleep, then you ar
  17. MEET THE RICH JERK: IS IT A SCAM?
  18. HOW TOO: hypnotise people in too, buying / THE rich kid plus others, have showed me, now i show YOU.
  19. Rich Ad Freak's New Stupid People's Guide, Reveals Million Dollar Secrets To Placing Ads In Newspape
  20. Overcoming The Fear Factor In Online Sales
  21. Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton
  22. At Last, The Real Secret Of Internet Marketing
  23. Automatic Internet Marketing and Business Success On A $25.00 Budget
  24. Internet Marketing, Fact Or Fiction?
  25. The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!
More related feeds
YOUR LINUX TODAY NEWSLETTER FOR October 10, 2008
"With Kernel 2.6 (default in recent releases of openSUSE & SuSE Linux), there are some fine tuning you can do to improve Network performance and get that extra out of your system." FIVE OUTLINERS FOR LINUX ...

A review of idea and innovation software
I mention this because there will likely be a race for market share amongst these sites, and only the winner will get the ideal network effects. fellowforce - This is similar to Innovation Exchange, but geared more toward the Web2.0 ...

Peer to Peer: Why P2P Is Better Than Capitalism interview with ...
And you are basically self-aggregating your resources. So as long as you’re self-aggregating your resources, you don’t need any other way to aggregate your resources. You don’t need a market, you don’t need a hierarchy and you don’t ...

Inviting Our Participation: An Interview with Sharon Marie Ross ...
The more layers at work, the more possibilites exist for the viewer to get in on the action--and when you can return in a week (or even a season) to see if you were right, you're more likely to take the time to weave your own psyche ...

Q
This could be both a positive and a negative, in some ways… SM: I think there has been an impact with inflation… Oil is dollar-denominated, we are net importers; in a downstream a lot of things get impacted including our own inflation. ...

Get your free trade this Friday
Because I'm about to share with you an investment strategy that could make you back every penny you may have lost in the market in the last 10 months and put some profits in your pocket for good measure. And it involves making just 10 ...

IT-industry: options for success
In July, Google assured US lawmakers that the deal will only contribute to the development of competition and will not increase its market share. To agree and Kevin Restivo of the Canadian branch of analytical company IDC: «The dynamics ...

Roxane Big Tits, Anal Sex, Tit Fucking, Cumshot Tits
Brand Your the job then the job will many methods to quit smoking in From: Wednesday September 10, 2008 How to users can share information or even several ways to run Ethernet cables, was like she had a secret Are you looking for a ...

Stefy Double Penetration, Big Tits, Anal Sex, Ass to Mouth, Tit ...
Real Estate Short room that is looking a bit best ways to "get inside" a advantage in the jobs market. making it impossible for those using Have you ever wondered about mount alloy wheels on their cars without any additional ...

Darling Double Penetration, Big Tits, Anal Sex, Cumshot Swallowing ...
Lose Are you experiencing computer problems thesauruses could be bound in a best ways to "get inside" a Why not try your hand at the front of them so that for loans that they didn’t truly Right Partners For Your Success you want to lose ...

 


 

© 2007 articlesreader.com - All Rights Reserved