ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Internet Marketing

10 Costly Search Engine Mistakes to Avoid

Author : Jeff Casmer
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.
Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.


About the Author

Jeff Casmer will help you setup your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARANTEED! Plus, you'll get your own pre-written ezine-in-a-box customized and setup for you absolutely free WITHIN 24 HOURS!! Get started immediately at: http://www.24hourwealth.com

Spam emails More free articles

Related articles


  1. Choosing The Best Affiliate Program
  2. How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..
  3. Traditional Mediums versus Search Engine Positioning
  4. Relevant Ads Increase Adsense Profits
  5. Want Higher Adsense Earnings? Then Optimize Site Navigation
  6. How to Use Viral Marketing for Online Profit
  7. So What If You Don't Have A Website?
  8. How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising
  9. 5 Powerful Reasons WHY Niche Content Sites Are Being Considered The Way To Go In 2006
  10. Corporate and Promotional Gifts and Gourmet Food Baskets Retailer, Launches its Website: Giftboxedba
  11. How Do You Make Gold Online Without A Database?
  12. 10 Mind Blowing Ways To Increase Your Sales
  13. 10 Ways To Gain An Avalanche Of Sales
  14. 10 Amplifying Ways To Turn Up Your Sales Volume
  15. 10 Scorching Ways To Heat Up Your Sales
  16. From sleepsecrets.info : Warning: If it takes you longer then 30 minutes to fall asleep, then you ar
  17. MEET THE RICH JERK: IS IT A SCAM?
  18. HOW TOO: hypnotise people in too, buying / THE rich kid plus others, have showed me, now i show YOU.
  19. Rich Ad Freak's New Stupid People's Guide, Reveals Million Dollar Secrets To Placing Ads In Newspape
  20. Overcoming The Fear Factor In Online Sales
  21. Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton
  22. At Last, The Real Secret Of Internet Marketing
  23. Automatic Internet Marketing and Business Success On A $25.00 Budget
  24. Internet Marketing, Fact Or Fiction?
  25. The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!
More related feeds
10 Costly Search Engine Mistakes to Avoid
Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Read his entire article 10 Costly Search Engine ...

10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, ...

10 Costly Search Engine Mistakes to Avoid
9 Using liberated scheme hosting Often the see engines module eliminate noesis from these liberated hosts. 10 Forgetting to analyse whether absent elements of the website. sure to analyse every pages on its website for completeness, ...

10 Costly Search Engine Mistakes to Avoid
If you hit a website then you already undergo the grandness of traffic. Traffic is to cyberspace marketing as positioning is to actual estate. It's the exclusive abstract that rattling matters. If you cannot create targeted visitors to ...

10 Costly Search Engine Mistakes to Avoid
10 Costly Search Engine Mistakes to Avoid POST BY : John Skotzskii | If you hit a website then you already undergo the grandness of traffic Traffic is to cyberspace marketing is like the location of real estate It’s the only abstract ...

E-Folder: 10 Costly Search Engine Mistakes to Avoid at www.e ...
affic is to Internet marketing as location is to real estate. It s the only thing that really matters. If you cannot generate targeted visitors to your site you will not make any sales. Not only will you spend weeks of wasted effort you ...

Main Subject: 10 Costly Search Engine Mistakes to Avoid at www ...
If you cannot generate targeted visitors to your site you will not make any sales. Not only will you spend weeks of wasted effort you may have your site banned from the search engines forever. Invest a little time to learn the p.

5 Costly Pay Per Click Mistakes To Avoid At All Cost
Report them to the search engine in question and draft a letter asking them to stop. Mistake #5 Failing to track and test. When you set up your ad campaign, utilize the learning tools available to set your campaign up correctly from the ...

Avoid Common Mistakes In Online Store Set Up
You want to avoid small and images that are not clear. Not only does this hinder customers from placing an order, but it will also hurt your search engine rankings as well. You should invest the time in finding the best organization for ...

10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only t.

 


 

© 2007 articlesreader.com - All Rights Reserved