|
Home::Internet Business
Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it's not him)
Author : Eric Graham
Let me share with you a secret that most marketing experts and consultants don’t want you to know... (many of them don’t even understand this secret themselves.) The secret is... There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham... No, no... just kidding... The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website. Not sure what headline to use at the top of your page... You have a couple of options:
Pay an “expert” consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour. Or... “Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards... The one that converts to sales best wins! Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products... Or... Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing. If done properly, the questions you can get your “visitor experts” to answer about your website by simply testing, is endless. Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-) But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run. However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn’t automatically mean it will work at yours. The best consultants will tell you that you still need to test everything. So in the end it’s still your visitor who’s the true expert. Just imagine the results you could achieve over the next year, if you took the time to test only one new element every week. Even if half of the tests were failures and didn’t produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would have improved your conversion rate by over 2.6% (and probably much more!) Look over your current sales statistics, and ask yourself, “How much more profit would I be making if my conversion rate jumped by 2.6%?” With most sites currently converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales... Let me ask you a question: Imagine you have a website selling information on how to learn to play the guitar, getting 1,000 visitors per day. And I came to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure. Then, why not get equally excited about optimizing your website for maximum conversion rates? Many online businesses will spend hundreds of thousands of dollars optimizing their sites for the search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting, simply because they failed to invest in “asking the experts” (their visitors) first. Had they taken the time to optimize their site for conversion rate, before driving the traffic their results would be 10x more profitable. The great news for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to the true experts... Your visitors! Copyright 2004 Eric Graham  http://ezinearticles.com/members/mem_pics/Eric-Graham_1668.jpg" border="0" alt="EzineArticles Expert Author Eric Graham"> Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he's an in-demand speaker & consultant. Visit www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate! Spam emails More free articles Related articles
|
More related feeds |
7 Tips To Increase Sales With Your Ecommerce Web Site Ecommerce is ...
#BREAK# Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it’s not him..!) Let me share with you a secret that most marketing experts and consultants don’t want you to know… ...[a business opportunity] Digest Number 43228
Small 3X2 Matrix - Only a Team of 12 needed! Cycle from Bronze to Silver to Gold and up! Only out of pocket $5 one-time! Advertising resources valued at over $65 - all for just $5! Real value - not ebooks or stuff you wont use! ... INDIAN STOCK MARKETS:THE MARKET HAVE CRASHED WORLD WIDE. SITUATION ...
This capsule has been scientifically designed to cater to the needs of a "PURE NOVICE" and aims to gradually guide him along to achieve an experts understanding of not only INDIAN MARKETS but also GLOBAL and REGIONAL MARKETS as we ... New web concepts that earn a “thumbs up” There were a handful of ...
On how to “break the rules” if you’re only in middle management: Lenk suggested that those in ecommerce who might not yet be the big decisionmakers “find an evangelist” within the company, like a CIO or CFO, that will help sell new ... Spliced feed for Social Media
Not only are the layout and colorway friendly, but as you traverse its various pieces, it's clear that quite a bit of thought has gone into its creation. Attention to detail has definitely been paid. Graphical transitions don't crowd ... 'Leading eCommerce Consultant Admits You Should Only Listen to One ...
With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham… ... ResearchBuzz Roundup 062408 Online Journalism Review goes away ...
In response to Marketing Operations Partners growth, the company has added four new associate partners and team effectiveness and knowledge management consultants to its team. Services are now expanded and organized in five categories: ... Equity Loan
It's difficult not to. In fact, you should! No matter what type of consultant you are, building a successful business is not about the initial sale, it's about establishing a long-term relationship with customers. One-off sales don't ... 1. Read in English
One holds that you should only befriend people you actually know or have made contact with in the past. The other is that you should make friends with as many people as possible. As I’m fairly new to the game, I chose a strategy closer ... Work From Home Utah
But how can you get the most from these usability testing sessions? Now, at this point you may be thinking it's very difficult, however; it's not, so let me show you exactly how you should do it. The problem with buying an email list is ...
|
|
