ArticlesReader.com

 

ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Ezine Marketing

An Embarrassment of Riches - Part I

Author : Sam Vaknin

The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century.

Books - both print and electronic - (actually, their publishers) get assigned an ISBN (International Standard Book Number) by national agencies. Periodical publications (magazines, newsletters, bulletins) sport an ISSN (International Serial Standard Number). National libraries dole out CIP's (Cataloguing in Publication numbers), which help lesser outfits to catalogue the book upon arrival. But the emergence of new book formats, independent publishing, and self publishing has strained this already creaking system to its limits. In short: the whole thing is fast developing into an awful mess.

http://www.doi.org/

Resolution is one solution.

Resolution is the linking of identifiers to content. An identifier can be a word, or a phrase. RealNames implemented this approach and its proprietary software is now incorporated in most browsers. The user types a word, brand name, phrase, or code, and gets re-directed to a web site with the appropriate content. The only snag: RealNames identifiers are for sale. Thus, its identifiers are not guaranteed to lead to the best, only, or relevant resource. Similar systems are available in many languages. Nexet, for example, provides such a resolution service in Hebrew.

The Association of American Publishers (APA) has an Enabling Technologies Committee. Fittingly, at the Frankfurt Book Fair of 1997, it announced the DOI (Digital Object Identifier) initiative. An International DOI Foundation (IDF) was set up and invited all publishers - American and non-American alike - to apply for a unique DOI prefix. DOI is actually a private case of a larger system of "handles" developed by the CNRI (Corporation for National Research Initiatives). Their "Handle Resolver" is a browser plug-in software, which re-directs their handles to URL's or other pieces of data, or content. Without the Resolver, typing in the handle simply directs the user to a few proxy servers, which "understand" the handle protocols.

The interesting (and new) feature of the system is its ability to resolve to MULTIPLE locations (URL's, or data, or content). The same identifier can resolve to a Universe of inter-related information (effectively, to a mini-library). The content thus resolved need not be limited to text. Multiple resolution works with audio, images, and even video.

The IDF's press release is worth some extensive quoting:

"Imagine you're the manager of an Internet company reading a story online in the "Wall Street Journal" written by Stacey E. Bressler, a co-author of Communities of Commerce, and at the end of the story there is a link to purchase options for the book.

Now imagine you are an online retailer, a syndicator or a reporter for an online news service and you are reading a review in "Publishers Weekly" about Communities of Commerce and you run across a link to related resources.

And imagine you are in Buenos Aires, and in an online publication you encounter a link to "D-Lib Magazine", an electronic journal produced in Washington, D.C. which offers you locale-specific choices for downloading an article.

The above examples demonstrate how multiple resolution can present you with a list of links from within an electronic document or page. The links beneath the labels - URLs and email addresses - would all be stored in the DOI System, and multiple resolution means any or all of those links can be displayed for you to select from in one menu. Any combination of links to related resources can be included in these menus.

Capable of providing much richer experiences then single resolution to a URL, Multiple Resolution operates on the premise that content, not its location, is identified. In other words, where content and related resources reside is secondary information. Multiple Resolution enables content owners and distributors to identify their intellectual property with bound collections of related resources at a hyperlink's point of departure, instead of requiring a user to leave the page to go to a new location for further information.

A content owner controls and manages all the related resources in each of these menus and can determine which information is accessible to each business partner within the supply chain. When an administrator changes any facet of this information, the change is simultaneous on all internal networks and the Internet. A DOI is a permanent identifier, analogous to a telephone number for life, so tomorrow and years from now a user can locate the product and related resources wherever they may have been moved or archived to."

The IDF provides a limited, text-only, online demonstration. When sweeping with the cursor over a linked item, a pop-down menu of options is presented. These options are pre-defined and customized by the content creators and owners. In the first example above (book purchase options) the DOI resolves to retail outlets (categorized by book formats), information about the title and the author, digital rights management information (permissions), and more. The DOI server generates this information in "real time", "on the fly". But it is the author, or (more often) the publisher that choose the information, its modes of presentation, selections, and marketing and sales data. The ingenuity is in the fact that the DOI server's files and records can be updated, replaced, or deleted. It does not affect the resolution path - only the content resolved to.

Which brings us to e-publishing.

About The Author

Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

Spam emails More free articles

Related articles


  1. Ezine Publishing Don'ts
  2. You Can Develop An E-zine Even If You Don't Enjoy Writing!
  3. How to Build Your List – 7 Powerful Strategies
  4. OK People - Let's Get Real!
  5. How To Write Effective Ezine Ads... And Then Some
  6. American OverDrive - LCD's in LDC's
  7. An Embarrassment of Riches - Part I
  8. An Embarrassment of Riches - Part II
  9. Future of Electronic Publishing
  10. Medium and the Message
  11. Review of Ezine Announcer
  12. Start Your Own Ezine Newsletter & Profit!
  13. Internet Marketing Strategy: 9 Pragmatic Ways Increase Your E-zine's Subscription
  14. Some Things I Have Learned About the Exciting World of Ezines
  15. Publish Articles Online: Start With Your Own ezine
  16. 10 Ways, How To Get Significant Exposure For Free
  17. Coping With Those Dreaded Ezine Publishing Deadlines
  18. Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read
  19. Convert Your Newsletters into Immediate Cash
  20. 3 Money-Making Reasons for Displaying Your Newsletters on Your Website
  21. Self Publishing At The Speed Of Thought
  22. How To Publish Your Own Highly Demand Ezine
  23. Subscriber Incentives: Are They Effective?
  24. 6 Important Tips For Choosing Ezine To Advertise In
  25. Top 7 Techniques For Generating Subscribers To A Newsletter
More related feeds
Embarrassment of Riches: 01.07.09 « Hawty McBloggy Invites You to Play
Embarrassment of Riches: 01.07.09. 7 01 2009. xbox live marketplace. To make up for the fact that there were no retail releases for the first week of January, Microsoft announced that their super awesome addition (and by super awesome ...

Lowetide: An Embarrassment Of Riches
An Embarrassment Of Riches. I'm a believer. In a sport where "drafting for need" is professional suicide (this isn't the NFL) the Edmonton Oilers appear to have selected the rights to a world class "first shot scorer." ...

An Embarrassment of Riches | Read, Watch, Listen, Chat - Books ...
An Embarrassment of Riches. Saturday January 03, 2009. Rat A What? - by Steve. I've returned to work after a nice long vacation and snow assault. Stuck in St Johns, I spent a lot of time curled up on the couch watching tv, playing card ...

Slynnro: Embarrassment of Riches
Embarrassment of Riches. Happy Day After Christmas Everyone! I initially was planning on posting our Christmas card photo yesterday, but I never got around to it. So here you go:. Yes, I broke down and did a photo card this year. ...

Keep The Coffee Coming: "We should read to give our souls a chance ...
... an embarrassment of riches, but if anyone thinks I'm ever gonna apologize for being 'lowbrow', let's just say they got a long wait ahead of 'em ... Maybe it's best to not go into that part where I got hooked on R. Crumb's stuff . ...

Top 2008 Techstack Articles for EBS 12 (Part 3) (Oracle E-Business ...
When it comes to resources for your R12 upgrade, there's an embarrassment of riches. Start here. Apps Release 12.0.6 Release Update Pack Now Available Possibly the most important release from the E-Business Suite division this year. ...

Blue Hampshire: Politics ::: NH-Sen: Embarrassment of Riches
In CD1, some obvious names that comes up are Steve Marchand and Maggie Hassan, while in CD2 there's Jay Buckey, Katrina Swett, and perhaps even Molly Kelly. Dean Barker :: NH-Sen: Embarrassment of Riches ...

The Benefits of Travel Bags | Aneez News Portal
The choices serve an embarrassment of riches. Black bags are ideal for business purposes. Turquoise, baby pink, hot pink, navy green and racing green bags are few of the other shades available. Thus, we see that there are many benefits ...

SLING WORDS: Format For Web Writing
An embarrassment of riches. 2. Poorly presented information. Content is presented in a way that the eye can not easily take in. I'll give you some quick examples without naming names. I don't want to hurt anyone's feelings. ...

Win a Case of Kate The Great | blogaboutbeer.com
J. Christie: terms of beer, we have an embarrassment of riches here in Maine. My apartment is literally a few miles... Portland-Based Gritty McDuff’s Celebrates its 21st Birthday With Release of a new IPA (2). Jerkwater Brewing Co. ...