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Home::Environment

Customer service 101- What You Absolutely Need to Know

Author : Samaira kapoor

Customer service refers to a person or a desk, which is set up
to give general assistance to customers. Success of any company
or business lies in the hand of their customers. Once a customer
is satisfied with the company, then company will be in good
profits. It is only our customer who put down or up the
reputation of the company. Advertising is aimed chiefly at
getting customers to go to a particular business. Once a
customer has arrived or satisfied, it is important to provide
him or her with an excellent customer service experience. A good
customer experience results in repeat venture to the same
business. Providing good customer service is important to a
company because it keeps their customer coming back and helps to
build new customer business relationships. Every customer
expects after sale service and assistance on particular product,
which he or she has bought from the company.

Customer service is the most important difference between your
company and competitors. Only those companies can survive who
gives good customer service. For example, you visit to a bank
for opening an a/c, if that bank doesn’t give good customer
services like Debit-cum-ATM card, Auto Invest Account, Internet
Banking, Phone Banking, Anywhere Banking, Standing instructions,
Nomination facility, Doorstep service etc. then that bank will
loose its customers. So it is very important to get good
customer relationship. Techniques for managing in a
customer-service environment include revisiting strategy,
processes, organization, motivation, and incentives, as well as
conducting research to find out what the customer actually
wants. Every compnay should understand that what a customer is
looking for. One should never try to win arguments with the
customers, even if you are right and the customer is wrong.
These days most of the companies claim to treat customer
satisfaction as an important issue. There should a proper
training to employees for customer care service. Whether you are
in retail business, eatery or other business, there are number
of ways in which to deal with both pleased and unhappy customers
so they may receive the basics of good customer service and
return willing to do business with the establishment again and
again.

Training is necessary in order to maintain good customer service
and to keep up with the ever-changing trends of the service
industry while adding to the basic building blocks of friendly
and efficient customer service. Despite all these efforts, it is
still argued that many organizations are not good at service and
that large organizations in particular are frustrating for the
customer to deal with.

Every company should commit to provide its customers with a high
standard of service. In the event of not meeting customer’s
expectations, company should like to hear from customers. By
letting company know when customers are dissatisfied with
company service, customer gives company the opportunity to
resolve their particular issue and to improve company service
for the benefit of all the customers. So to grow faster
companies need to manage their customers efficiently.

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