ArticlesReader.com Menu

Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup

Search the articles

Articles Main Categories

Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing

Subscribe

Receive alert message from us when new articles submitted to our site for free.

Syndicate

Related Products

Home::Entrepreneurialism

5 Tips to Help You Market When You Think You're Too Busy

Author : Debbie LaChusa

What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?

Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.

While marketing may not seem like a necessary activity when your business is going gang-busters, it's only a matter of time before your lack of marketing starts to impact your business.

Staying on top of your marketing plan, even when you're busy, ensures you always have a pipeline full of prospects and clients into your business.

While you may be busy right now, if you stop marketing for the next three months, you may find yourself high and dry when it comes to clients, because you've stopped the flow.

As an independent professional myself, I can totally relate to being too busy to market. It seems the days are never long enough to get everything on my to-do list done. But as a marketing professional I know I can't afford to NOT get my marketing done.

So what's a busy gal (or guy) to do?!?

Here are 5 suggestions ... these are things I do and recommend to all my clients in my 10stepmarketing System.

(1) If you haven't already, create a marketing calendar. Schedule all of your marketing activities in the calendar according to how frequently you planned to do them in your marketing plan.

If you planned to do something monthly, enter it on the calendar once each month. Weekly? Enter it four times per month. Do this for every planned activity.

(2) Hang your marketing calendar over your desk on a bulletin board or on the wall. Make a habit of looking at it every morning. This way you won't have the problem of "out of site out of mind."

I can't tell you how many clients I've had whose marketing plans have ended up in a file folder in a drawer. You're certainly NOT going to grow your business that way!

(3) Try incorporating your marketing activities into your weekly and daily to-do list. Enter the activities as to-do tasks in your calendar or PDA just like all your appointments and other business activities.

I do this with all my marketing activities. I use Microsoft Outlook and a Pocket PC and it's the only way I know I'll keep myself on track. If something is on my calendar, I treat it like any other meeting or appointment and I do it.

For example, every Wednesday, a little notice pops up to remind me to write my weekly ezine. If that didn't happen I'd either be writing it on Monday's at midnight, or it wouldn't get done.

(4) Pick one day per month to review your marketing calendar in detail and to look three months ahead. What is coming up that you need to prepare for now? What do you need to transfer into your to-do list or PDA to make sure you don't forget to do it?

I usually do this at the end of the month when I'm doing all my month-end work ... things like running sales reports, doing billing, and updating my marketing tracking reports.

Make it a habit to review your marketing at the same time you do these tasks. After a few months you won't even have to think about it anymore, it'll become a habit.

(5) Consider hiring an assistant or support person to help. If they can take some of the tasks off your plate that really don't require your expertise, it will free you up to focus on what I call "revenue producing activities."

These are things like working with clients, creating products and services and marketing. I couldn't believe the difference it made when I hired some help.

I didn't think I could afford it, but now I don't see how I lasted so long without help!

When you find a way to get back on track with your marketing and you do it on regular basis, it really does become a part of the way you do business.

Suddenly it doesn't seem like marketing anymore. It's just what you do to run your business. That's when it becomes effortless.

And, that's when you know your business will be continue to be busy and profitable for the long-haul.

(C) Copyright 2005 Debbie LaChusa

Article Source: http://www.articledashboard.com

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit www.10stepmarketing.com

Spam emails More free articles

More related feeds

5 Tips to Help You Market When You Think You’re Too Busy
MoneyMoz.com presents you “5 Tips to Help You Market When You Think You’re Too Busy”, an article written by Debbie LaChusa. We hope you’ll find a lot useful information in here. MoneyMoz.com will present you every article we find ...

Maria Duval - What most psychics don't want you to know!
Disillusioned your next stop is your local metaphysical store however if you think about it these psychics are all part time psychics that need the foot traffic of the store to be busy. Some of these psychics may well be good but lack ...

BlogHer: Social Media Can Save Dinner
Think about whether or not you want your name out there, and if not, use a pseudonym (I’d also say askpeople before you use their real names, too). Don’t be pressured to write more often. Give your best to each post, ...

How to Fall Out of Love
Distract yourself and keep yourself busy at all times. Make sure to let everyone know that you're on the market and you're free and independent. There's no need to emotionally hurt yourself as that person you were with is not worth ...

5 Tips To Help You Market When You Think You’re Too Busy
Make it a habit to review your marketing at the same time you do these tasks. After a few months you won’t even have to think about it anymore, it’ll become a habit. (5) Consider hiring an assistant or support person to help. ...

Green Is good for your home, not just marketing
Solar radiation is responsible for you’re the burn you get by sitting to close to a fire or disc heater or by sitting out in the sun too long. Ultraviolet radiation falls into this solar radiation spectrum. Solar radiation has a very ...

Be a Weed Dealer
You score an ounce for $180, break it into quarters, and sell to the three pals for $60. You're smoking free. #But sometimes they hang around a little too long, and want to smoke a little too much of your stash. ...

10 Marketing Lessons I Learned From 10000+ Message Forum Posts
If you want to be successful at using the web to market anything, you need to understand all types of sites. Forums are a great area to experiment, and exist for topics in every niche. Find one you’re passionate about, ...

Are You A Small Business Lone Ranger? Take My 10-question Quiz To ...
A Marketing Lesson From Tv’s The Apprentice; 5 Tips To Help You Market When You Think You’re Too Busy; 2 Ways To Eliminate Your Competition – It’s Easy! What Is Entrepreneurship? Ebooks And The Entrepreneur.

Outperforming by "Outbehaving"
But don’t let fear deter you from a path that could be perfect for you. Instead, consider the following guidelines to help you decide if contracting is right for you, and use our tips to learn how to go about obtaining work as an ...

5 Tips to Help You Market When You Think You're Too Busy

Related articles