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Home::ECommerce

Building Valuable Web Content... Fast

Author : Dave Markel

Copyright 2006 Dave Markel

By now most everyone who runs a website is aware that content is
king. Whether it is in the form of photos, products, blog
entries or articles webmasters are obsessed with adding content
to their sites. It isn't always easy to do. There is a fine
balance between pleasing the search engine to get high rankings
and pleasing the visitors to your site, and lets face it
visitors are the priority since they are the ones with the
wallet.

Lately the search engines have been giving better placement in
their rankings to sites that are loaded with good informational
articles, articles that are well written with no spelling or
punctuation errors. Remember the search engines sole purpose is
to give the most relevant results to a search query.

So to create this content you have several options, all with
their advantages and disadvantages. The best method but most
time consuming is to simply write the articles yourself. You can
also go to a free article directory site like article city and
use the articles there for free. Hiring a writer at rentacoder
is a great option but the cost of getting good articles is quite
high. Another option is to join a private label article site and
use those articles on your site.

Let's take a look at the 4 most common methods described above
and see which is right for you. There is no question that
writing articles yourself is the best method of creating great
content. Content that is original and written in your own voice.
However if you are like me it is far to time consuming to write
40 or 50 article a month, with the research and proof reading
who has the time?

Article directories are a convenient source of free content but
remember you get what you pay for. It is possible to find very
well written articles on these sites but most of the time you
will only find one article on each topic which makes it hard if
you operate a niche web site. Since these are free articles you
are required to include an author's bio with every article that
you publish. It may seem like a small price to pay but remember
this; that bio is a doorway straight out of your website. So as
you can see free is not always the best.

A very good way to build content for your site is to hire a
writer at sites like rentacoder or elance. You can get very well
written articles that are right on topic and exactly what you
are looking for, after all you are hiring the writer to write
them for you. This is a great way to leverage you time as well
you spend a fraction of the time it takes to write the articles
yourself. The only downside is the cost. You can hire a writer
for as low as $5 per article all the way up to several hundred
dollars per article. This can get very expensive if you need to
have a lot of content written for your site. Month after month a
webmaster can spend thousands of dollars. For most, this cost
simply is prohibitive.

Joining a private label right (PLR) membership site is the best
of both worlds. You get great content that is targeted towards
niche websites at a price that is very affordable, often for
less then $1 per article. Private label right membership sites
produce article packages that you are free to do with as you
please. You can re-write the articles cut or copy paragraphs
together to create new articles and at the end you can call them
your own work. PLR sites usually limit their membership to a
couple hundred members to prevent the search engines from being
saturated with the same content. With all the variation in the
way these articles are being used it is unlikely that you will
have much competition. After all people are manipulating the
articles to create original content.

Having the edge when is comes to the search engine rankings can
bring you tons of free traffic. It is well accepted that
articles not only please the search engine but also the visitors
to your website. As you can see there are many ways to get great
articles some are far better then others.

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