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Home::EBooks
You've Got To Be Joking!
Author : Michael Hopkins
I don't know about you, but I get a lot of joke stuff arriving
in my email. I've got one buddy in particular who hardly lets a
day go by without sending something.
Sometimes they're side-splittingly hilarious, and other times
they just don't make the grade -- it's a question of taste I
suppose.
Anyway, I was cleaning up my folders in Outlook Express recently
to make some space on my hard disk (I've got a whopping 20 Gb
and I'm already getting low on space -- must be all those
MP3's...)
Well, anyway, I knew that my 'Jokes' folder was taking up a lot
of memory (it's full of images, video files and so on), so I
decided that a major cull was needed.
As I went down the list, I had no problem deleting the turkeys,
but it broke my heart to delete the jokes that could still make
me laugh second time around.
And then it hit me. Why not make an ebook full of all the
funniest stuff? That way, I can delete them from my hard disk
and pack them all neatly into a single, compressed ebook file.
And, thus, the idea for "101 Hilarious Jokes To eMail Your
Friends" was born.
It was never my intention to actually sell this ebook, (which is
why you'll find it free on the BizzyDays website). However, it
was never my expectation either, that it would prove to be such
a resounding success.
Sure, I knew it would be popular with visitors. After all a joke
collection is always a popular idea and, if it's free, well hey,
all the better.
The point though is, I never fully appreciated just how much
additional traffic this funny little book could generate. I get
at least 100 extra visitors EVERY DAY thanks to a book that I
just put together to save disk space.
Not bad for two hours of enjoyable 'work'.
So what's the moral of the story?
Well there are three of them:
MORAL# 1: Free ebooks are a terrific way to promote any online
business. You can read more about that in a previous article
called "Are you using the 4-letter word?" which is available
here: http://bizzydays.com/reprint_rights/reprint.htm
MORAL# 2: People like jokes! Humor is always in demand and, yes,
a lot of people are willing to pay for it.
But here's a tip if you plan on selling joke ebooks -- don't
make a general "101 Jokes" ebook. It would sell some copies, but
not enough. A far better approach is to target SPECIFIC
audiences.
Instead of '101 Hilarious Jokes To eMail Your Friends' why not
"101 Hilarious Jokes For Expectant Moms", "101 Hilarious Jokes
For Lawyers With A Conscience" or "101 Hilarious Jokes For Dairy
Farmers".
Okay, I admit, that the second title wouldn't have much of a
market :-), but imagine the novelty gift idea value of the
others.
Okay, specialist joke books will take you longer to compile than
general joke books, but think of the fun you'll have along the
way.
Once you've finished compiling an appropriate collection of
jokes for the target market, all you've got to do is ensure that
you aim your promotion at the right people and, hey presto,
you're in the money!
MORAL# 3: There is an infinite number of ideas for top-selling
ebooks and coming up with those ideas is much easier than you
may think. And, once you know how to pluck great ideas out of
thin air, your success in ebook publishing is a simple matter of
promoting your ebooks to the right target market.
Have fun!
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