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Home::EBooks

An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?

Author : Michael Southon

An eBook Publisher's Dilemma: Should I Use PDF or Exe Format? by
Michael Southon

If you write and publish eBooks, sooner or later you will
probably be faced with a dilemma - should you create your eBooks
as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is the file
extension for files created with Adobe Acrobat.

Exe, which stands for 'executable', is the extension for files
created by eBook compilers.

PDF is widely considered to be the 'industry standard' for eBook
publishing, and for good reason. Here are some of the advantages
of PDF files over exe files:

(1) With most eBook compilers you have to set up each page of
your eBook as a separate web page. With Adobe Acrobat you can
use a single MS Word file as the source document.

(2) PDF files automatically number each page - exe files don't.

(3) PDF files are very easy to edit - you can insert pages,
replace pages and delete pages (and the page numbering is
automatically adjusted).

(4) Printing from a PDF file is much easier than printing from
an .exe file.

(5) The 'bookmark' column on the left side of a PDF file makes
naviagtion very easy - much easier than in an exe file.

(6) PDF files compress better than exe files, so you end up with
a smaller, more manageable file.

(7) It's virtually impossible to transmit a virus through a PDF
file - exe files are susceptible to virus transmission and can
become corrupted during download.

(8) Finally, by using PDF you automatically expand your
potential market because PDF files can be read on both a PC and
a Mac (exe files can only be read on a PC). Over 8 percent of
the online population in the U.S. are currently Mac users
(www.nielsen-netratings.com) - not a huge increase in your
market, but nevertheless significant.

But exe files do have some advantages over PDF files, and
perhaps the most important of these is price - most eBook
compilers are a fraction of the cost of Adobe Acrobat.

Another advantage of exe files over PDF is the rebranding
feature. The following eBook compilers all have a built-in
rebranding function:

http://www.ebookcompiler.com/ http://www.ebookgenerator.com/
http://www.ebookedit.com/ http://www.ebookpaper.com/

If you use free eBooks as a viral marketing tool, rebranding is
the key to success, because people are much more likely to
promote your free eBook if they can customize it with their own
affiliate links.

(c) 2002 by Michael Southon

Spam emails More free articles

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