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Related Products
Home::EBooks

How to test your Product Idea

Author : David A. Wells

Many new internet marketers rush past this step. They're so sure
they've got a winner that they just rush forward with it. The
trouble is, it doesn't matter what they think, it doesn't matter
what you think, and for that matter, it doesn't matter what I
think about your product or your topic or your copy.

It only matters what your market thinks!

They are the final arbiters of your success or failure. They
will decide if your product has value, if your copy is
persuasive, if your website is appealing. Your thoughts on the
subject have little meaning.

This fact presents a dilemma. In order for you to make good
progress on your project you will need to develop emotional
attachment to it in order to motivate yourself to work on it.
This emotional attachment clouds your objectivity. Don't feel
bad, it happens to everyone.

Your hope for success can overcome your objective assessment of
the merit of your topic, product or copy. So you pour a great
deal of time and effort into a product or topic that is doomed
to fail because the market doesn't really want it. Not your
fault, but it still sucks all the same.

This section is devoted to showing you how to avoid this
problem. How you ask? Simple...ask your market if they want your
product.

Here's how you test your topic in a nutshell.

1. Write a 10-20 page report on the topic, format it into a pdf
file and upload it to your server 2. Set up your autoresponder
and write your download email 3. Make 2 web pages - opt-in and
thank you 4. Develop a keyword list and use Google AdWords to
drive traffic to your opt-in page. 5. Record your results.

Not too complicated. It'll take some time but not nearly as
much as it will cost you if you don't test - then find out that
your topic or product won't sell after you've built the whole
thing. And you'd have to buy all of the same services (hosting,
autoresponder and domain name) if you just skipped the testing
phase altogether.

Plus, you will incorporate the components you create here into
your final 3 Page Site. Take your time and aim for quality.

Don't let your excitement or enthusiasm for your topic overcome
your good sense. Ask your market what they want before you
commit major resources to any project.

The remainder of this section will be devoted to more fully
explaining each of the steps summarized above. Take your time
with this exercise - it will be well spent.

Spam emails More free articles

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