ArticlesReader.com Menu

Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup

Search the articles

Articles Main Categories

Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing

Subscribe

Receive alert message from us when new articles submitted to our site for free.

Syndicate

Related Products

Home::EBooks

Licensing 101

Author : John Calder

© 2004, John Calder
http://www.TheEzine.net

As a marketer, you are no doubt familiar with the concept of reprint rights and resale rights. Perhaps you seek the dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche!

Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product among the "reprint rights craze" crowd, it's time to head back to the pioneers of content licensing. In other words, head straight to traditional book publishers.

Licensing 101

Licensing through traditional publishers appears daunting at first glance. Yet, the process is quite simple when you understand:

Types of rights available
What to look for
Who to talk to

Available Rights

Publishing rights fall within two very broad categories: Primary rights and Subsidiary rights. Primary rights, quite simply, describe all of the publisher’s intended uses of a given work. Subsidiary rights describe those uses left to the original author.

How these rights are assigned depends on the publishing agreement. Authors typically grant to their publisher: hardcover rights, paperback rights and translation rights. They may retain electronic reprint rights and book club rights, but this is not always the case. Again, it depends on both the publisher and author’s intended distribution of the work. There may or may not be third-party licensing options available.

What to Look For

As an information marketer, you want to find a work available for third-party licensing. Specifically, you should look for subsidiary electronic reprint rights. Start with small, specialized publishers first. You’ll face less bureaucracy and you’re also much more likely to acquire contact with the original author for direct negotiation.

It should be noted that some publishers require continual licensing fees from third-party sales. When you acquire electronic reprints rights, you do not necessarily get a “one off” license to reprint the same way you do in the internet marketing world. Many publishers classify one time fee rights acquisition as “Direct Marketing Rights”. Yet, those rights extend only to tangible books. You’ll need to negotiate a special case if you want to avoid perpetual licensing fees, assuming the publisher holds the subsidiary rights. However, if the author retains those rights, you may be able to work out a joint venture.

Who to Talk To

Typically, your first contact will be with the publisher. Visit the publisher’s website and look for the contact information for the “Subsidiary Rights Department” (This is the common department name. In some cases, you may need to search for variations like “Rights and Acquisition” or “Acquisition and Licensing”).

In other cases, authors may negotiate rights through their agents or their publisher may outsource licensing issues to third-party agencies. Again, the publisher should be able to direct you in either case.

Resources to Get You Started

Subsidiary licensing does involve more negotiation and more legal responsibility than an average resale rights venture. Ultimately, you may need to hire an attorney to assist in contract negotiations on third party rights. Meanwhile, familiarize yourself with these resources for comprehensive information on rights acquisition as it pertains to the publishing industry:

PubLaw – a legal perspective

Writer’s Services – an author’s perspective

Communication Creativity – a marketer’s perspective (educational video tape)

About the Author

John Calder is the owner/editor of The Ezine Dot Net.
Subscribe Today and get real information YOU can use to help
build your online business today! http://www.TheEzine.Net
RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

Spam emails More free articles

More related feeds

Windows Server 2008 Fundamentals Part 6: Server Licensing 101
Course Type: Web Seminar Course ID:. Available On-Demand Starting on September 22nd! This session will cover Windows Server 2008 editions and licensing options. Included here is a discussion on licensing for Server Virtualization.

September 10th, 2008 - Music Licensing 101
What is a license? How and where can an artist license his or her music? How does digital distribution affect music licensing? This workshop will address the basics of copyright law and licensing, as well as some particulars for ...

Licensing Art 101 / By Michael Woodward
This comprehensive handbook guides readers step-by-step through the licensing and publishing industry. It contains a wealth of ideas and practical examples of how to increase income through licensing reproduction rights to manufacturers ...

ASP 101 News Flash - Yet Another User-Contributed Version of the ...
Jupitermedia Corporate Info. Copyright 2008 Jupitermedia Corporation All Rights Reserved. Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy. Advertise | Newsletters | Tech Jobs | Shopping | E-mail Offers ...

Academic Software Licensing 101
Just this week I had a customer who knew nothing about academic software licensing. We in the business are always surprised but of course "how to buy software" is not a course you take as part of your Bachelor's Degree in Education. ...

Licensing & Strategic Partners
Our expansive collection of quality artwork and our highly developed web traffic give the company a strong pivot point for both image licensing requests and advertising inquiries. These relationships can be beneficial in the short-term, ...

TattooFinder.com Licensing and Strategic Partners
... creating strategic partnerships that are mutually beneficial. To find out more about our position and a detailed list of the businesses we work with, check out our new page in Tattoos-101, Licensing and Strategic Partners!

Microsoft Licensing
Microsoft LICENSING 101: Do you have burning Licensing questions you'd like answered? Ask them now. Licensing is a major pain point for Microsoft customers. Let's face it. It's complex, always changing and based on feedback, ...

Linux Planet Newsletter for 9/4/2008
Networking 101: Understanding (and Using) ICMP Charlie Schluting explains how ICMP is much more than "that thing ping uses". There's plenty to take in before we move further up the layer stack. Scripting Best Practices ...

How To Select Licensing Art 101 Third Edition Publishing and ...
I have left some auction prices below for Licensing Art 101 Third Edition Publishing and Licensing Artwork for Profit and other items you may be interested in. Click Picture Below to see great prices for Licensing Art 101 Third Edition ...

Licensing 101

Related articles