ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Domain Names

A Simple Guide To Choosing A Domain Name

Author : Rafael Sosa
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company’s brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.



Search Engine Placement Domains

The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for ‘red widgets’. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/)



Brand Domains

When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.



General Term Domains

In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm)


Article Source: http://www.articledashboard.com





Rafael Sosa has been in forefront of e-business development and digitizing of documents in Puerto Rico. For the past 5 years, he has worked extensively in the construction of websites and internet systems through the integration of an efficient international team. His articles can be found at www.WebArticles.com/





Spam emails More free articles

Related articles


  1. Domain Name Secrets Revealed
  2. Earn Money With Parked Domain Names
  3. How To Choose The Best Domain Name
  4. Know How DNS Works
  5. Domain Name: Why Do You Need One Anyway?
  6. Got a Small Business? Choose the Right Domain Name
  7. Free eBook: Business Domain Names
  8. It's Raining ccTLD's
  9. Eu-Domains For Everybody
  10. The Growth of ru-Domains
  11. ICANN Registrar: Great promotion by is-domains!
  12. Liberalization of in-Domains?
  13. .info Freedom Frenzy
  14. What is a Domain Name and Why Would I Want One?
  15. Domain Names
  16. Detagged Domains
  17. ICANN Registrar: jp-Domains for Anybody
  18. The net-Domain: Backbone of the Web
  19. 8 Million de-Domains
  20. ICANN Registrar: za-Domains for Anybody
  21. Why to Register md-Domains?
  22. What is a Domain Name and Where to Register?
  23. How To Really Profit from Domain Names
  24. Public Domain - Internet Gold Mine
  25. Warning: Your Domain Name Could Infringe On Trademark Rights!
More related feeds
Section 2: Around the Net in Search Marketing
Bill Hartzer serves up a roster of questions to ask yourself (or a client) before choosing whether to buy or develop a domain name, to park it with a company like Sedo.com to let it earn its keep, or to just use it as a redirector to ...

Your guide in choosing web hosting
The top 10 web hosting providers will show you independent review of cheap professional web hosting services under $10 a month; all hosting plans include at least one free domain name registration and 30 day money back guarantee. ...

Project Fridays: Domains and Web Hosts
When choosing a domain name, you need to take both of these important factors into account. It should be easy to type in and remember, while utilizing a major keyword for your niche. But how do you know what keywords are most popular in ...

The Best Damn Web Marketing Checklist, Period!
I'm always adding and removing things as I see fit. Which brings me to one more note: many items are included here based purely on my own preferences and by no means constitute an absolute truth or necessity. Domain Name & URLs ...

How to Make Money Quickly on the Internet - the Practical Guide!
Register a domain name using your chosen keywords (it is ok to add slight variations to it) and install a WordPress blog on it. 4.Try to update your blog by posting to it at least once every 3 days and use slight variations of your ...

Natural results and sponsored links both deceptive, court rules
The evidence was that “an appreciable percentage” of consumers were confused by the search engine marketing and non-sponsored natural listings, including the domain name. Any remedy must therefore target the confusion that develops even ...

Starting a Salon - What to name your salon?
Entrepreneur.com has a useful guide to read when you are choosing the name for your new salon business. As some of their points only apply to larger businesses, we’ll run through the points that apply to salons and beauty businesses, ...

A Simple Guide To Choosing A Domain Name
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its ...

Targeted Domain Names- 9 Ways to Make More Profit With Domain Names
Truly, targeted domain names can help your business profit. As you can see a domain is important to your image. Choose your domain name wisely. Do you want to learn more about how I do it? I have just completed my brand new guide to ...

Web Hosting: The Rules
Purchasing hosting plan along with free domain is fine as long as the domain is registered in your name and belongs to you. However, in most of the cases, such companies register the domain to their name and just let you to borrow it. ...

 


 

2007 articlesreader.com - All Rights Reserved