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Home::Copywriting

Review: The Step-by-Step Copywriting Course

Author : Jill Whalen

by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse I've spent the
past couple of weeks reading Karon Thackston's copywriting
course, and boy-oh-boy is it a winner! Karon spent five long
months putting down on virtual paper everything that she's
learned in her 20+ years as a veteran copywriter. In fact, she
told me that the hardest part was consciously making note of
what comes naturally to her when she writes. I understand that
perfectly, as that's the same thing I do when writing or
speaking about search engine optimization. But, man, when you
can get that natural process stuff down on paper, it really
makes for killer material, and a great learning experience! The
major focus of the course is online and search engine
copywriting, since Karon's been into that since 1999. The course
itself is actually a jam-packed, 150+-page .pdf file, which
could be read as a book if you wanted to be lazy and just learn
the basics. However, if you're serious about learning how to
write great copy, you should take the course in the manner in
which it was intended. That is, read all the lessons and try to
complete the assignments. This is a self-paced, self-scoring
course so you've got to use your own willpower for that one
though, since no teacher will be standing over your shoulder
waiting for you to hand it in! What I like best about this
course/book are the real world examples Karon uses. She doesn't
just *tell* you how to write great copy; she explains why
certain techniques work and why others don't, and provides
stunning examples to back it all up. In fact, her writing
samples were so good that I'm seriously thinking about signing
up for some of the services she wrote about (a personal coach
was one that sticks out in my mind -- if only I wasn't such a
procrastinator!). And that, my friends, is the crux of what
Karon will teach you, if you decide to give the course a spin:
you too can write copy in a way that truly entices people to
take action. The good news is that it's priced extremely low at
only $89.00. A whole heck of a lot cheaper than if you signed up
for a copywriting course at a University or Business School, and
most likely, a whole heck of a lot better!

You can get all the details or purchase the Step-by-Step
Copywriting Course here:
http://www.highrankings.com/copywritingcourse.

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Review: The Step-by-Step Copywriting Course
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Review: The Step-by-Step Copywriting Course
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