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Home::Copywriting
Do you make this big mistake writing your articles?
Author : Chen Zarza
Do you make this big mistake writing your articles ? By Chen
Zarza
In the marketing world if you want to be a prosperous
individual, you need to get the skill of copy writing, immerse
into this skill is mandatory, this proficiency is vital
ingredient to survive in there, every sales letter must be
carefully "designed" going from the headline through the P.S.
As a marketer, if you want to go far away, you know the best way
to get targeted traffic to your website: writing articles, this
expose you at your client's eyes like an expert in your field,
or maybe you are a knowledgeable people writing with other goals
in mind. Anyway, whatever the reason is, you need to hold your
reader's attention up...
Here is the first and most important part of your article: the
headline, but do not get me wrong, I am not saying the headline
is your article... I want to say: if someone read your headline
and it doesn't grasp his/her attention, is over... you know this
true.
The headline is so important and is just the tip of the
iceberg!... Acquire the skill of creating catching headlines,
believe me this is priceless, it gives you enormous advantages,
of course if you master it.
Why the headline is important?. now listen to this carefully:
Headlines are your first contact with the reader, is your chance
to persuade him/her to go on reading your article, is the first
door and must work really well. It is the opening of your
message, let me warning you: if you fail to recognize the
importance of the headlines you are lost... The headline is so
crucial that is knew as the king in the copywriting world, why
it must be different when you write an article?.... I do not
believe there is difference at all, after a long time of
creating articles I realized the supreme importance of this
writing communication component.
Maybe you do not agree with me at this point, but let me tell
you something: headlines create excitement, enthusiasm, interest
, to achieve this, they must be seductive, appealing,
desirables, if your headline succeeds, you have a receptive
reader, it's up to you to give him/her motives to deep into your
article. Do you feel the headline's importance?, is the opening
of your article, but at the same time introduces your topic,
attract attention and compelled the reader to go on. Work in
your headline, carefully choose the words, remember one word
maybe the difference: success or failure.
Headlines sell ideas, concepts or knowledge, whatever intention
you have, you are trying to influence, to "hypnotize" and
"force" people to go through your article from the beginning to
the end.
The marketers know that "Your first 15 words count for more than
the 15,000 words that follow!", in a sales letter the weight of
a headline goes from 50% to 80%. Could you bring this knowledge
and apply it when you are writing your articles?, I think so,
you can write articles that accomplish these features:
seductive, interesting and knowledgeable.
For all these reasons, is so important you consider headlines as
a prominent part of your writing skills, you need them, it
doesn't matter if you are selling, preparing a presentation,
sending emails, getting an autoresponder course, writing a book,
ezine, articles... in short... if you write, this is for you.
I would like to tell you more about this interesting skill, but,
for now my mission is accomplished, the curiosity factor is in
you, work in your headlines and you literally will be sucking
readers: hypnotize your audience, great headlines and quality
content.... that is it.
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