ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Copywriting

Your Site Map: Spider Food or Just A Light Snack?

Author : Karon Thackston

by Karon Thackston © 2005 http://www.copywritingcourse.com

Mechanical spiders have to eat. In fact, they usually have
bigger appetites than the real-life spiders you squish under
your shoe. What spiders am I talking about? The automated
programs sent out by search engines to review and index
websites. These "spiders" (sometimes called "bots") are looking
for a reason to list your site within the database of their
particular search engine. It's hard work roaming around the 'Net
non-stop, and these little guys need some nourishment from
time-to-time. In fact, when spiders find some hearty "spider
food" (a.k.a. a site map with some meat to it), they sit down to
stay a while. That's a good thing!

You've probably seen many site maps. The standard ones look like
the example below with each phrase being linked to the page of
the same (or similar) name.

===================== Home About Us Shipping Rates Products >>
Small Appliances ------- Microwave Ovens ------- Can Openers >>
Dinnerware ------- Platters ------- Serving Bowls Contact Us
Privacy Policy =====================

Site maps are deemed "spider food" because they can be the
perfect place for search engine spiders and bots to crawl your
site. Because a site map has links to every page of your site
(and those link names or page descriptions often include
keywords), it is extremely easy for the search engine spider to
access each publicly accessible area with no obstacles and
relate it to a given subject matter. (For example, a page
labeled "microwave ovens" is most likely about microwave ovens.)

Some site owners think that's enough. They think a page with
keyword-rich titles and links is plenty for a hungry little
spider to munch on. Not hardly! That's not a meal… it's just a
light snack.

Give Spiders A Tasty Treat

If you really want to fill the spiders' bellies, you'll want to
take your site map page to the max with a descriptive site map
(as I like to call them). Descriptive site maps go beyond the
simple list of links to pages. These special versions of the
traditional maps also include a short, keyword-rich description
of each page. The text only needs to be a sentence or two in
length. An example is below. This is certainly not the only way
to layout or design your site map. Get creative and use columns,
bullets or other formatting to make it look the way you like.
(The links would remain the same as in the previous example.)

===================== HOME - Home page for XYZ Depot, a home
accessories outlet. ABOUT US - Account of how XYZ Depot became
the world's largest home accessories outlet. SHIPPING RATES -
Shipping rates and delivery times. PRODUCTS - Complete listing
of home accessories offered. >> SMALL APPLIANCES - Exciting
selection of small appliances to save you time in the kitchen.
------- MICROWAVE OVENS – Top-of-the-line microwave ovens from
brands you trust. =====================

Descriptive site maps work well in attracting and satisfying
spiders because they include naturally occurring keywords. They
also place keywords in the vicinity of a link that points to the
associated page. Add these advantages to those that already
exist, including:

·having links in the body copy of the page ·overcoming complex
navigation such as DHTML or Java ·lending quick access to pages
located several layers deep within the site ·assisting with
usability for visitors (especially disabled visitors) ·and others

and you have prepared a huge feast for the search engine spiders
that is almost guaranteed to entice those hungry little critters
to crawl through every available page of your site.

Does every site need a site map? It certainly wouldn't hurt.
Sites with less than 20 pages or sites where most or all the
pages have links directly from the home page generally don't
"need" a site map, per se. However, practically every site of
every size can reap benefits from including a map on their site.

If you're creating a site map for your site, don't stop with the
basics. With just a little added effort, you'll have a
four-course meal to serve the spiders that will keep them happy
and satisfied and that will help get you exceptional rankings.


Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Your Site Map: Spider Food or Just A Light Snack?
Not hardly! That's not a meal? it's just a light snack. Give Spiders A Tasty Treat If you really want to fill the spiders' bellies, you'll want to take your site map page to the max with a descriptive site map (as I like to call them). ...

Catgirl Critics’ Media Mewsings for October, 2008!
I generally try to attend the Heroes Convention in Charlotte every year. Otherwise I’ve never found fandom particularly organized enough for my tastes to become involved. Mielikki:. Well then, please tell us about your own web site! ...

PRINCE MCKAROO,,,
Prince gathers an instant popularity of the class. Simms start to call Mackaroo’s attention on his age (too young to come to school), his attire, his words, his corn cap etc. thereon. Mackaroo ends up to blast “Glue your moth!” ...

EVENING THE ODDS
Certainly a hot, appetizing, home-cooked meal will be welcomed by tired construction workers at the end of a shift, just as on Earth. The food will include plenty of fresh water, vegetables, meats, milk and eggs, and much else, ...

Your Site Map: Spider Food or Just A Light Snack?
Your Site Map: Spider food for hungry Search Engine Spiders.

Your Site Map: Spider Food or Just A Light Snack?
by Karon Thackston - Descriptive site maps work well in attracting and satisfying spiders because they include naturally occurring keywords. They also place keywords in the vicinity of a link that points to the associated page....

Your Site Map: Spider Food or Just A Light Snack?
It is hard work roaming around the Net non-stop, and spiders need some nourishment from time-to-time. In fact, when spiders find some hearty 'spider food' (aka a site map with some meat to it), they sit down to stay a while. ...

Your Site Map: Spider Food or Just A Light Snack?
spider to munch on. Not hardly! That’s not a meal… it’s just a light snack. Give Spiders A Tasty Treat. If you really want to fill the spiders’ bellies, you’ll want to take your site map page to the max with a descriptive site map ...

relationship help from your home.
lance snack crackers sitemap movies knoxvilletn animal in drug testing aurora book buy guest online org site xanax pure dee naked video ovulation prediction calendar sitemap alarm fire safety smoke sound video pepco customer service ...

Enlargement Reviews Updates
If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Why Google says that?Users don t want be lost exploring the site, they like to easily navigate your penile enlargement website like ...

 

 

© 2007 articlesreader.com - All Rights Reserved