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Home::Copywriting

Why didn't I think of that? Jaw Dropping Ad Copy Secrets

Author : Daryl Campbell

Congratulations, you've finally finished your ad copy. You've
gotten feedback and it all looks good. Now do something to make
your copy even better. For instance? Well... 1. Use a hand
written letter on your ad copy instead of text. Write the ad on
a piece of paper, scan it and publish the ad on your web page.
Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have
bought from you on your a copy. People will think that if these
people bought from you, they should also trust your business and
purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web
page copy. Show the problem picture and then beside it, show the
picture of the resolution to the problem when they use your
product.

4. Include an article or review that has been written about you
or your business with your ad copy. This will show people that
your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the
dollar value beside each bonus. People will feel they're getting
a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make
sure the person is well known to your target audience. Include
their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show
people that you're not hiding behind your ad copy and will
increase their trust. Also, include your contact information
below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will
donate a percentage of their purchase price to specific charity.
This will show them you really care about the people. They may
just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions
in your ad copy. The questions should remind them of their
problem and make them think about what will happen if they don't
purchase your product.

10. Tell your potential customers they will receive a free prize
if they find the five words in your ad copy that are misspelled
or spelled backwards. The longer you can keep someone reading
your copy the greater chance of them purchasing.

No there's no substitute for good ad copy. But remember you can
always use your imagination to add to your ad copy. Bad pun
intended.

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