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Home::Copywriting
Hotel Internet Marketing and the Secret of Copywriting
Author : David Kan
Are you a Hotel Marketer? Do you want to improve your Hotel
Internet Marketing Sale? Here are the suggestion: revise your
website copywriting!
I've seen many websites in our hotel & hospitality industry
crowded with copywriting mistakes. These mistakes are rather
diverse. Can I list some here? Yes, here they are: *
Unattractive word, misspell word. * Wrong grammatical sentence,
too long sentences, sentences which is too complex and difficult
to understand. * Too long paragraph * Inappropriate fonts or
font size * Bad color or bad integration between background
color and font color * Focus too many features about the
services suppliers * Do not have a clear purpose, do not target
* ........... In this long article, I will share with you some
techniques of writing a sale copywriting to make ... SELL! These
techniques will enhance the attraction of your website in a
manner of right Hospitality and Hotel Internet Marketing method.
If you had known these techniques, you could skip them, but if
you've not known, then carefully apply them on your hospitality
website to maximize your marketing purpose.
And here is the list:
1) Target your copywriting. Different group of visitors has
different demand and status of emotion. Base on the target group
database and write an appropriate copywriting to transfer your
services which benefits to them most.
2) Almost of 80% of users skimmed and scanned when they surf for
information on website. Most of the time, users try to find a
specific piece of information or the answer to a specific
question.
3) After find out enough information, they will give out the
buying (booking) decision. Your copywriting must scientifically
give enough information they need as well as creating a good
feeling and impression about your services. That's the beginning
when visitors feel satisfied and trusted enough to think of
doing reservation or contacting you.
4) Having to read much is always an obstacle when surfing the
Net. Prospects like scanning and then printing out their
interested information. So, remember to include a Printer
Friendly version of your website's main content will encourage
them to print out your page and keep it for later reference. 5)
You can use a Java code to junction this duty, but do not forget
to include in the Printer Friendly version with your company
Logo, Name and URL of your website. All the image should be out
of print.
6) You should use descriptive text and compelling words that
paint a desirable mental picture in the mind of your visitors.
7) Proofreading. Always proofread to find the mistakes. Because
proofreading requires concentration, so do it when you feel
fresh enough, not in the status of sleepy or distracted. If not,
you will definitely miss a number of errors.
8) Proofreading is time consumption and if you don't have time,
finding someone that does.
9) You can take a friend to proofread for you. A good
copywriting is clean, attractive, compelling according to the
kind of services described or tour described. Create a good
feeling in a logical order.
10) Use computer spell checker, but do not completely rely on
it. Sometime the spell checker suggest a correct word but in
different meaning, for example is "there" and "their".
11) All the beginning letters of sentences, location name...are
capitalized.
12) You can make bold the name of landscapes or tourist spots,
local sites... to make it more attractive and easy to read.
13) Do not use complicated words. Let English is an example; use
standard international English to describe your services or
products. The online visitors are extremely diverse in
nationality and language qualification. Make you sentences clear
sense unless you want many of your prospects feel confused and
don't want to read or use your services anymore.
14) Make sure all links work. You can include some keywords or
key phrases in the link to get a better Search Engine
Optimization.
15) All information must up to date. Update your website
regularly. Visitors need the right information to make their
decision. They may surf the internet for their vacation planning
many times and get a good knowledge about your local tourist
attraction and identity. They therefore can spot some outdated
or wrong information on your website and you've been put under a
negative impression.
16) Look at the text and see if it is readable well or not. Your
background maybe needs to be adjusted to highlight the text.
17) List the greatest benefit of your services firstly, and then
comes the second great one, and then the third, forth...Make
impression at the first time they read or they will distract a
short time later.
18) Use short paragraph, 3-5 sentences per paragraph is best to
read.
19) Use short sentence.
20) Use number, bullets to list your services features or
benefits.
21) Use attractive headline. Bold the headline or colorize it to
grape the attention. A good headline helps to facilitate
skimming and scanning and often contains the benefit in some way.
22) Use icons or smalls pictures to enhance meaning of sentences.
23) Use blank space cleverly to highlight the text and images;
make different section clearer; give a rest for the visitors'
eye.
24) Do not leave a large space anywhere. It often receives bad
effect.
25) Pictures must be adjusted before inserted into its place on
the site. Pictures or photos are best when drawing a scene of
enjoying your services of some guests. A local typical picture
also creates a good feeling of local essence which is what your
visitors is looking for.
26) Picture should be in GIF format. Remember to reduce its
colors and its size to get to get a fast page download.
27) Although picture worth a thousand of words, but do not over-
insert it on your page. They will cause slow download and no one
can see how your destination is or your hotel is beautiful when
almost of surfers afraid of long download page.
28) Use caption to note picture. Do not let them stay alone.
29) Use table when there are many benefit or services facilities
or supply the distance of different location in a destination....
30) Do not use over 3 fonts.
31) Revise! Revise! Revise! Do not assume that your first
writing is the best you can do.
32) Best way to deal wills all the typical question you'll get
from prospective clients is a Frequently Asked Questions and
Answers page - FAQ's.
Here are the list of some common question & concerns of your
visitors:
# Safety precaution and procedure # Costs # Medical emergency/
1st aide resources # Qualification of staff # Recreational
activities/ shopping # Visa requirement # Inoculation/ disease
precaution # Children-minimum age # Insurance needs/ options #
Cancellation policy/ minimums for departure # Experience level
of company # Exchange rate& procedures # Time of year to visit #
Length of vacation # Difficulty of trip # Water- is it safe #
Group discount/ group number # In country transportation &
equipment # Language # Maps # Lodging - hotel or camping #
Food-vegetarian or special restriction
If you want to improve your Hotel Internet Marketing Sale, you
should send a blank email to "davidkan@freeautobot.com" to get
free " Internet Marketing for Tourism Business" Ecourse.
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This article can be freely reprinted and distributed world
widely as its content and author biography must keep intact.
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