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Home::Copywriting
GET DISCOVERED THROUGH PRESS RELEASES
Author : Lorraine Cote
Do you have a service or product that you want to get in front
of the masses? Maybe you have reached a new milestone in your
existing business that you want to shout out to the world. Well,
the easiest way to get the message out is through the power of a
press release.
Press releases have been around for awhile and can be a powerful
tool in your marketing arsenal. If you have a little experience
writing, you can create one on your own. If not, you can hire a
professional to write one for you. It is well worth the money to
get a professional job done.
There are several elements that comprise a press release.
1. The contact information, this allows the press to contact you
for a possible story or for potential customers to come to your
site to see your offerings. CONTACT: www.ABCcompany.com Joe
Schmoe, President Phone: (123) 456-7890 Boston, MA. 00000 Email:
schmoe@email.com
2. The Headline, this is possibly the most important element of
the press release because it must be "newsworthy." It can't be a
sales pitch but must be crafted as though you are announcing a
news item. For example: WHERE WILL YOU GO? Local Online Job
Network Shows You the Path to Job Search Success. Not something
like, ABC Company Is Offering The Best Job Hunting Technique In
Town!
3. The first paragraph of the press release needs to make the
announcement. The thing to remember throughout the press release
is not to make a sales pitch, that's not what it is intended
for. It is meant to make an announcement about something that is
considered news such as opening a new store, a new division,
relaunching a business and so on. For example, Sterling Heights,
MI--June 20, 2004--ABC Comapny, a new local online job network
for residents of Massachusetts, is set to launch on July 1st to
give job seekers an additional outlet to aid in their job
search. This is announces the date of the launch of ABC Company.
4. The rest of the press release should give background on the
company, the product development or the service improvement etc.
For instance, ABC Company offers numerous benefits to both those
seeking a job and employers looking for local talent to fill
positions. The benefits to job seekers includes the ability to
search for jobs by location, date range, categories, job type
and keywords. It will give a person the ability to view all jobs
posted by a specific local employer.
5. Add at least two quotes from an executive in the company. For
instance, "We're very excited about the launch of ABC Company.
Being able to provide both job seekers and employers with direct
access to local jobs and candidates, respectively, is the best
possible solution for both," offers Joe Schmoe, President and
founder of ABC Company. Further down in the press release, add
another quote like, According to Schmoe, "The benefits to local
employers besides finding qualified candidates for positions,
includes a reduction in time and effort in regards to recruiting
new talent."
6. Finish with something like, ABC Company is a local online job
bank serving residents and employers of Massachusetts. They are
based in Boston, MA. and can be reached by calling (123)
456-7890, by contacting Joe Schmoe via email at schmoe@email.com
or visiting www.ABCcompany.com for more information.
That's about it. Easy, simple and quick to whip up.
Once you have the press release completed, you will need to
distribute it. The best place to so that is at
http://wwwPRweb.com because they offer a low cost solution to
distributing your press release.
If you need a professional to write a press release for you,
please contact me at writetouch4u@verizon.net My press releases
have netted press interviews and stories for many of my clients.
I would love to help you "get your message out."
Until next time, take care. Lorraine
Copyright 2005 Lorraine Cote
This article may be freely reprinted as long as the author's
information and copyright notice remain intact.
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