|
|
|
Home::Copywriting
The Right Words Can Make You Wealthy
Author : Hermas Haynes
Imagine you're in a darkened movie theatre watching a suspense
thriller, and the scene you are engrossed in shows a beautiful
woman walking alone on a dimly lit, shadowy street. The only
sound is the rhythmic noise of her shoes against the pavement.
The camera moves in for a closeup of her feet, revealing black
fishnet stockings that disappear into stylish, expensive, red
shoes. Then, slowly, the camera zooms out, retreating along the
street from where she just came. The sound of her footsteps
fades as she recedes into the distance.
A scrap of paper comes into view, tumbling over itself. It
continues its lazy somersault through the air encouraged by a
gentle breeze, then slides along the street until it is abruptly
halted, trapped between the pavement and a man's muddy boot.
Immediately you realize the woman is being stalked.
Suddenly, from the back of the theatre a loud, authoritative
voice shouts: "Fire! Get out!"
What would you do? Would you shrug your shoulders and wait for
the movie scene to play out, or would you respond to your
survival instinct and get out of there as fast as you could?
The answer is obvious. Those three little words would move you
to vacate the theatre immediately because they connected with
your natural impulse to avoid danger.
That's the kind of response great copywriting evokes. It uses
the right words to reach the audience on an emotional level,
then gets them to behave according to the wishes of the writer.
Copywriting is as much technique as it is art, and is perhaps
the single most important contributor to a profitable online
business.
- It is what separates your Web site's promotional copy from
the competition's.
- It is the riveting subject line that gets your e-mail opened
and read.
- It is the classified and banner advertisement that people
click.
- It is the clever business slogan or tag line that everyone
associates with you.
Words are powerful tools and can be arranged to impact the
reader however you wish. They can be forceful, compelling,
subtle, persuasive, instructive or hypnotic. They can lead your
reader to a buying decision or turn them away.
When developing promotional copy for your Web site, it helps to
include snappy action words, paint pictures, create images and
tell stories. Explain how easily your product can solve a user's
problem, or save time, or make the job easier. Highlight your
product's benefits.
Any writing style can work. Your approach can be serious, funny,
whimsical or introspective. And you don't have to be bashful
about showing aspects of your personality in your writing. That
could help your readers relate to you.
Also, it is always important to write with your reader in mind.
Let the nature of your product and the audience you are
targeting, guide you on which writing style to use.
If, for example, you were promoting a software application
designed to help highly educated college professors manage the
dissertations of their doctorate candidates, you could probably
elevate your writing style and language to match their academic
and intellectual level.
They may find it a turn-on and be more receptive to your
message.
On the other hand, if you were trying to interest teenagers in
your latest interactive game, your copywriting style should be
much more relaxed, informal, and sprinkled with the vocabulary
and expressions gamesters use.
Words form the basis of our communication and the way we use
them never fails to leave an impression on the reader or
listener. That places copywriting high on the list of effective
marketing tools currently available.
In today's bustling Internet marketplace, amidst a world of
imitators and look-alikes, all it takes for you and your
business to stand out in the alphabetic soup of marketing
methods, is a little imagination, courage and the right words.
With them, you could literally write your way to wealth.
Spam emails More free articles Related articles
|
More related feeds |
The SPV Secret to Getting Others to Do Your Bidding
You can become a Master of Persuasion in your own right by learning more of Paul Lawrence's highly effective persuasion secrets here. And for persuasive tactics that you can use to make more money for yourself and your company, ...Developing the Habits of Highly Productive People
Each person has one or two key result areas where they can make an important contribution to the organization. It is in concentrating your efforts on your key result areas that will enable you to achieve the most significant results in ... Where To Find Fixer-Upper Deals
Automation and systemization is the key to running a successful business. When you do this, you will discover that you can make MUCH more money by doing MUCH less work. This is a reality if you have the right tools and know-how. ... Full text of Obama speech
To President Clinton, who last night made the case for change as only he can make it; to Ted Kennedy, who embodies the spirit of service; and to the next Vice-President of the United States, Joe Biden, I thank you. ... Make Money Getting Search Results From Google, Yahoo & MSN On The ...
If you write up a simple comment about 30 words, you will be earning another 1 point. Click on the “Relevant” vote on the right will give you another point. Therefore, with 1 unique search, you can easily earn 4 points. ... No BS Wealth Attraction for Entrepreneurs No BS
You know a book is good when it helps you before you get through reading it. Some of the highlights are * Don’t wait till you get all your ducks in a row..start NOW, you can make course corrections as you progress and learn. ... How the Chicago Boys Wrecked the Economy
MW: Economist Henry Liu said in his article "Dollar hegemony enables the US to own indirectly but essentially the entire global economy by requiring its wealth to be denominated in fiat dollars that the US can print at will with little ... The Conventional Career “Wisdom” Isn’t So Wise
The bottom line is that the speed at which you can “advance” in your career—whatever that means to you—varies widely depending on the work environment you’re in. In other words, you may be able to climb the mountain faster than you ... 50 Ways to Make Money Blogging
Through CJ, you can promote everything from credit cards to Apple products to clothing. Card Offers is one of my favorite affiliate programs. It allows you to promote credit cards and provides a wealth of information about each card ... Living Proof of the Joint Venture Mindset
As far as I can recall, I will try to put his approach in his own words: “Robin, I always tell people right up front that I sell insurance. That builds trust and credibility right away. And I NEVER try to sell anything on the first ...
|
|
|
|
