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Home::Copywriting
Six Powerful Solo Ad Tips for Profitable Results
Author : Tim Bossie
Solo ads are still a very powerful way to advertise your
website or affiliate product. You can use solo ads to do
numerous tasks and jobs to create a buzz for your site, develop
instant name recognition, and create a large flood of visitors
to your site.
Actually, solo ads are as powerful as articles are in
promoting your website. In most cases, solo ads can generate a
quicker response to your site than writing and distributing
articles. Mostly because solo ads are an instant delivery while
articles can take a while generating search engine rankings.
In order to do that, your solo ad must be powerful. A sloppy
solo ad simply won't do the job. A profitable solo ad is one
that;
is targeted to a specific audience, gets people to
read it, creates and excitement in the reader,
instills an emotional impulse to take action.
How do you do that? After writing thousands
of solo ads for thousands of clients all over the world, I
have realized what it takes not only to write a good solo ad,
but one that will generate a desired response.
Solo Ads Must Be Targeted
This solo ad tip is something to think about before you even
begin writing your solo ad.
One of the misconceptions of solo ad writing is that you can
write one ad for everyone. That simply is not true. Your ad must
be targeted with one very specific audience in mind. By writing
a solo ad that is "speaking" to a targeted audience it seems
like just that. You are talking to that specific person. You
have narrowed your words for just one person.
This creates an atmosphere of trust and relations. The reader is
beginning to feel connected to you and your product.
Solo Ads Must Have a Powerful Headline
Think about it. What ads do you click open? Something that is
obviously an ad, or something that peaks your interest and makes
you want to read it?
If I know an email is an ad, I never open it. Never. I just
don't have time to read another ad for something I really don't
want. Chances are, you don't either. And the general Internet
public doesn't read them either.
Solo ad success starts with the very first thing a reader
sees... your heading, or headline.
It must not only be a powerful mix of words, but something that
begins to grab the reader. Headlines like "Great new opportunity
for thousands a month!" just isn't going to work. It's blatantly
an ad. Something I've been experimenting with lately is
something like, "(first name goes here), I stole (expert's name
here) secret to how he made his fortune!"
It's what I call a first person approach. You are using names
and it sounds like a personal email. Sure, it's still an ad, but
at first glance, it's an email.
Solo Ads Don't Sell Anything
Yes, you heard it right. Solo ads are not to sell anything. So
don't try.
Solo ads are to generate a lead. If you have taken the first
solo ad tip into consideration and have targeted your ad very
narrowly, then this part is easy.
Create your ad to instill and emotional desire to follow your
path. The path starts with a solo ad.
Think in the terms of leads and not sales.
Solo Ads Are Mini Articles?
Yes, they are. Solo ads should take on the same form as an
article. What I mean by that is keep it short, concise and very
clear. Don't try to mislead or use funny word tricks.
A lot of white space, or spaces in between paragraphs, and
subheadings to keep the reader who skims travelling through the
ad.
Another little solo ad tip that I use frequently is to sprinkle
a little bit of good usable information in the body of the ad.
Maybe something that is new technology, little known facts, or a
quick tip on how to do something. In all the ads I've written,
this little "mini article" tip has worked with amazing results.
Solo Ads Need A Sense of Urgency
If there is something that is completely lacking in the solo ads
that I rewrite, or consult on is that there is no clear cut
sense of urgency. It just drags on and leaves me wanting to take
a nap.
The ad must read from beginning to end like you're in a race.
Speed and urgency are essential. If you craft your ad with a
flow that doesn't stop, meaning no gaps or chance to think, you
are creating a sense of urgency. I'm not talking about the "buy
before midnight tonight" scheme. Everyone knows that's a
marketing ploy.
I'm talking about an ad that keeps the reader wanting to do
something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the
complete incompetance associated with this solo ad tip. I'm sure
everyone has heard this a million times. And people are doing
it. It's not a problem of not using this tip, it's a problem of
not doing it right.
A call to action is so much more than "click here now".
A real call to action makes the reader want to do something.
It's the culmination of the entire ad.
I see so many ads written very poorly with the "click here now"
link at the bottom of it. I really didn't feel like clicking
there and probably never would. A call to action takes everyting
you have done with the ad, acts upon the emotions that have been
fired up, and leaves them no other option but to "click here
now."
If your solo ad is written with these tips embedded into it, you
will see an amazing increase in your click thrus, your website
conversion rates, and of course, your profits.
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