ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Copywriting

What Is Your Trail of Bread Crumbs?

Author : Charles Brown



A few years ago I was asked to teach a class on marketing
strategies for a group of unemployed job seekers. As I thought
of how I could best help this group of highly qualified, but
very depressed executive level people, I came up with the
following strategy that will also help you market your business.

The first question I posed to the group was this: "What problems
are you VERY good at solving?"

This is a tough question and it took the individuals in my class
a lot of hard thinking to come up with a thorough answer. What I
was trying to get them to do was to look at their job skills in
terms of problem solving, rather than experience. Anyone who is
skilled at a job has mastered a set of problems he or she is
very good at solving.

The same thing applies to your company. Really, really put your
mind to coming up with a focused list of specific problems your
business is VERY good at solving for your customers. I want you
to think of some poor manager's list of performance goals his
boss has handed him to accomplish, or else. Don't stop thinking
until you can define these problems in almost the same kind of
wording that will appear on this poor manager's performance
evaluation next quarter.

This process will force you to look at what your business does
from the inside out. Not from the view of an insider looking out
at all the possible customers out there, but as an outsider who
has a problem and is looking for some outfit that can hand them
a solution on a silver platter.

Once you have reduced everything you and your team do to a very
short list of problems you are very good at solving, then your
marketing merely becomes a matter of helping that
problem-plagued manager (and others like hime) find you.

Yes, I really did say, "merely" and I was totally serious.
Here's why. When anyone has a significant problem that causes
pain, loss of sleep, stress and all kinds of other
unpleasantness, THAT PERSON IS LOOKING FOR A SOLUTION.

For example, I am very good at ghost writing articles for the
business person who cannot, or is too busy, to write them for
herself. Oh, she knows she could really enhance her reputation
and marketability if she could write and publish a number of
articles related to her fields.

But since these this individual cannot write these articles for
herself, she is looking for a solution to this problem. I am the
solution and she is looking for me.

In your business, it is important to understand that there are
people out there in your marketplace looking for you right now.
They don't know your name or phone number, but they are looking
for the solutions you can deliver to them.

So all your marketing efforts from now on, must be directed
toward helping these people find you. Lay your trail of bread
crumbs with every marketing step you take and make sure the
trail leads right to your front door. They will find you.

COPYRIGHT (C) 2005, Charles Brown

Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Breadcrumbs II: the Internationalization
If your application is internationalized, I think you might be interested in the code presented below. If not, stick with the original version. Without further ado, here’s how to make breadcrumbs work nicely with Ruby-GetText: ...

speak to my soul as if it were your own. let it read your lips ...
speak to my soul as if it were your own. let it read your lips. like a voice on fingertips, i feel your words. goosebumps in braille wait to be translated. i don't need eyes to see you nor touch to feel you. you already exist inside me.

Added Breadcrumbs
The name “Breadcrumbs” comes from the fairy tales we all used to read as a kids. The Breadcrumbs were dropped on your way to an unfamiliar place so you can follow the trail of breadcrumbs back until you find your way home. ...

methodhome.com get a makeover.
Like a trail of breadcrumbs…minus the small, furry woodland animals that eat them up. More, more, more content - including interviews and in-depth content from our design and sustainability experts at method. ...

Like A Dog Caught In Barbed Wire
I feel like Hansel and Gretel, following bread crumb trails in the dark forest. Today's trail of crumbs is a totally new sort of 'product', a way of spreading risk, of betting on the future by fools: ABX-HE funds. ...

Baren Print Exchange 37: Drop Some Breadcrumbs by Phare-Camp
Baren Print Exchange 37: Drop Some Breadcrumbs: While you travel in your grand adventure please leave a trail of breadcrumbs so we may follow and catch up to you when it's our turn to travel... click on any picture to see it larger, ...

Doubting Thomas
Can I be led down a trail dropping bread crumbs That prove I'm not ready to die Please give me time to decipher the signs Please forgive me for time that I've wasted I'm a doubting Thomas I'll take your promise ...

a fever in the 80's.
... to stand up to play instead of fitting 20 in your pocket. pin ball machines with flashing lights. a jukebox that plays records and get this...you get TWO choices for a quarter!!! instead of mints and candy bars at the cash register, ...

Recipe bread. Curry recipe for making restaurant style nan bread ...
Preheat oven to in small bowl, combine lipton recipe secrets golden onion soup mix and bread crumbs dip chicken in bread crumb mixture until evenly coated on lightly. is your on-line recipe connection we have many features designed to ...

the only difference between fairy tales and memoirs is the ...
the only difference between fairy tales and memoirs is the strength to find your dreams.

 


 

© 2007 articlesreader.com - All Rights Reserved