Using the “F-Bomb” to guarantee your success
I received a brilliant e-mail from Troy White, one of my writing mentors and one of the top US copywriters, where he analysed Gordon Ramsey’s business turnaround approach. It was so good I had to share it with you. ...Copywriting How To’s - Turn That Testimonial Into A Selling Tool!
but in today’s market you need to go one step further. That’s because your prospect is getting use to seeing Before and After testimonials. Everyone is using them, and they just don’t have the same impact they use to have. ... Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the ... Copywriting How To’s - Turn That Testimonial Into A Selling Tool!
What you end up with is a testimonial other copywriters would die for. One that’s laser-focused on a specific, key selling point in your copy. One that speaks directly to your prospect’s needs and desires. One that uses your customer’s ... Copywriting How To’s - Turn That Testimonial Into A Selling Tool!
Most likely, he will say yes. When he does, tell him that you’d be happy to type one up based on the comments he’s made. Let him know that he will have final approval on it before it’s used. Most customers love this idea. ... WealthyAffiliate.com - 1st month, 4th week.
Having not really set one up myself, I’m hardly in a position to deduce how hard it is, but I’m sure many IMers would agree with me that it’s one hard ask. Not to worry, Kyle and Carson say, they have designed something called Site ... How to Effectively Tackle A $50000 Freelance Project
The art director should have final say on every website comp, logo design, color change or font variation (all should be delivered to the pixel). If you don't have total trust in the vision of your art director, you should find one that ... 3 Steps to Great Copy
Step 1: Figure out WHAT to say A great deal of copy, for site pages, emails and newsletters, fails simply because the writers didn't pause long enough to figure out what they should be saying. When you miss the 'what to say' stage and ... Lessons learned In and Out of the Dilbert Cube
A person can only remember part of it, and runs out of things to say after 2 minutes.  If a deadline was approaching and the class wasn’t full enough, we’d send out a 1-page fax blast to make up the difference. It usually worked. ... Copywriting Basics - Creating Testimonials That Sell Like Crazy!
This type of testimonial is definitely better than just saying, “I loved your product!” but in today’s market you need to go one step further. Why do I say that? Because nowadays everyone gives Before and After testimonials. ...
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