ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Copywriting

Writing The Perfect Sales Letter

Author : David Hennebery
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5



The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.



Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book



Your sales copy must do the following three things



• Get the attention of the prospects

• Communicate the benefits of the product

• Persuade the prospects into the desired action



Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used



Sales letter Structure



• Header/Title

• Promises

• Testimonial

• Info product

• Benefit

• Bonuses

• Guarantee

• Summary



This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?



Header



The main function of the header/title is to grab the reader’s attention. The header should be displayed in a large, bold font. This demands your potential customer’s attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.



A Promise



This section promises the potential customer a huge benefit which is almost too good to be true. It’s ok if it’s a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline



Discover how my 5 step affiliate programme can increase your income by 10,000 a month



Testimonials



In this section you include testimonials that old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.



Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.



Info and product



In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.



Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing



Benefit

This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it’s all true. Keeping their trust is highly important.



Bonuses



This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns



Guarantee



Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be “first timers” therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.



Summary



This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don’t they wont. Finally make it easier for them to order like an “order now” button shown below.



At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web’s top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com



Sales Letter generator



Ok ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here



Credit card Transactions



Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company’s, including Clickbank, have a set of rules that you must abide by to use their software. Don’t panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:



You must provide on your sales page:



• Detailed description of your product

• Buy now link

• Explain how the product will be delivered

• Mention how long the delivery will take



* remember theses are rules not suggestions



So that is everything you need to know on how to write your sales letter, hers a quick summary

We need to:



• Write the sales letter before the e-Book

• Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary

• You can have your sales letter made by Sales letter generator

• Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company


Article Source: http://www.articledashboard.com





David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com or www.ebookprofitmaker.com/articleoffer.html You can start with a few dollars and a good idea to make lots of money online writing and selling your own ebook! I did and I’ll show you how. To find out more and receive a 35% discount on my new eBook for reading my article visit www.ebookprofitmaker.com/articleoffer.html





Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Why Marketing Freelance Writing Services on Price is a Big No-No
Writer A is a relatively new sales letter writer with no official marketing background (to understand marketing and sales copy). They offer to write the sales letter for $500 and promise a 3-day turnaround. ...

Writing the Perfect Sales Letter - The Basics
Here’sa 7-step plan recommended by Armand Morin for writing the perfect sales letter:. 1. Headline. 2. Shocking statement. 3. Tell your story. 4. Introduce the problem. 5. Agitate the problem. 6. Give your solution - your product ...

The Magic of Sales Letters
Writing sales letters, that’s how. Writing the perfect sales letter is quite an art and a challenge especially for the small web site owner. Learning great copywriting skills and being able to apply what you’ve learned is almost a ...

How to Make Money as a Freelance Writer
Many people make a living as freelance writers by writing resumes, advertising copy, textbooks, student papers (editing), brochures, sales letters, blog posts, technical manuals, speeches, newsletters, etc. ...

Writing the Perfect Sales Letter
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main "Sales site Page" when we are designing our basic site in ...

Why Do I Need To Write A Sales Letter?
Mix your writing skills with your personality, write from your heart with truth and sincerity and you will compose the perfect sales letter. And last but not least, you need:. 3. To take action. There is a wealth of information on how ...

Want to Write Great Sales Letters?
While there is no golden bullet – one magic secret that will create the perfect sales letter time after time – there is a little known secret that will help a lot. That secret is called the Zeigarnik Effect. ...

Home Based Internet Marketing Business - 6 Best Internet Marketing ...
Second of the best internet marketing strategies you must concern is to provide a great and easy to understand sale letter on your website. This internet marketing strategy is all about writing a great sale letter with high conversion ...

How to Write a Salesletter Easily
It will increase your sales conversion. To make people “act now” offer some bonuses. Be honest; don’t over-exaggerate the benefits of your product. Don’t try to make your salesletter perfect at first. Just write it, and then you can ...

Need A Hot Tip On Writing Business Letter That Sells?
No wonder advertisers and copywriters are using collections of tip on writing business letter and software, to assist them in writing their adcopies. They just select the sales letter that fits their product from their collections, ...

 

 

2007 articlesreader.com - All Rights Reserved