|
Home::Book Marketing
Why Writers Don't Do a Book Signing
Author : Jo Condrill
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them: 1) It's not worth the time; there's not enough money in it. 2) Speaking is where the money is. 3) You have more important things to do. 4) When you do a book-signing, maybe nobody will show up and
you'll feel foolish sitting there all alone. 5) There are other ways to sell books. Then,again, there are five good reasons why all authors
should do a book signing and a book-signing tour. By conducting a book-signing you will: 1. Gain recognition. When you do a book signing in a
bookstore, you will be interacting with the people who sell
your books to the general public. It's an opportunity to
develop a rapport with them, tell them about the book, and
convince them that you are an expert on the subject. Then
when someone asks for a book on your topic, they are likely
to recommend yours. Don't settle for bookstores. Look for
places where readers of your book are likely to gather and
schedule an event there. That place might be a store, craft
shop, pro shop, spa, festival, or health care center. Do
some brainstorming with your staff and friends. 2. Gather input from readers. When you step into the
book-signing arena, you have an opportunity to interact with
readers. You are the center of attraction, since you are the
author/expert. By providing a mini-seminar or discussion,
you give a sneak preview of your book and your expertise.
Add a question and answer segment and you will learn what
interests the readers most. It may be the beginning of a
sequel. 3. Have an event that is newsworthy and gather clippings for your
scrapbook and poster board. Book signings provide an event
that is newsworthy. This is especially valuable if you are
not yet a celebrity. Celebrities do book signings for
primarily the same reasons emerging authors do, an
opportunity to be noticed and quoted and appear in the
media. Gather comments of those who have already read
your book and can post them, with permission, until you
get print media coverage to add to your display. People
are very interested in knowing what other people think of
your work. Create a foam board for publicity. Place on it
reviews, readers' comments, excerpts from your book, and
your photo. Stand the board on the autograph table on an
easel so that passersby can see it prior to your signing. 4. Conduct media interviews. The most successful book
signings have the most publicity. Since your schedule is
generally set up at least six weeks in advance, you have
time to approach radio talk show hosts and producers,
television stations, and newspapers to let them know that
you will be in their city. A well-thought out Media Release
is a must. It should contain information about the book, the
author, and the event. 5. Expand your contact list. Book signings are a great way
to expand your mailing list. Use a sheet of paper on the
autograph table with column headings like: Name, Email
address, Phone number. Usually, the less information you
request, the more names you will collect. You can get more
information as you develop a relationship with these
individuals. It is a good idea to provide something free,
such as a bookmark, with a quote from the book and your
contact information on it. Add the adventure of book signing and book-signing tours to your marketing list to create memorable moments that far exceed routine marketing methods. Jo Condrill has conducted book signings acrodd the US, including one in the Barnes and Noble store in Rockefeller Center, New York. Her longest book signing tour covered twelve cities. She is the coauthor of two books: "From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour" and "101 Ways to Improve Your Communication Skills Instantly." She also wrote "Take Charge of Your Life: Dare to Pursue Your Dreams." You can listen to a book signing interview with Jo at http://www.jackstreet.com/jackstreet/rr.condrill.cfm For more information visit her website at http://www.publishandprosper.com http://www.publishandprosper.com Spam emails More free articles Related articles
|
More related feeds |
The effervescent Mr. Ron Blomberg Speaks (again!)
I do a lot of corporate speaking and book signings. When I go there people look at me, the older ones, and ask me about being Jewish and they tell me how much they enjoyed seeing me play. I tell these people that they are the ones who ...Decatur Book Festival, Day 2 - Excuses to be logorrheic
I think there’sa mistaken notion among some writers that you have to work your way up through various publishing houses before you can get that first big contract — like you have to do a couple of vanity press or micropress books before ... 40+ Easy Marketing Activities for Freelancers
Writers don’t just write. They also must market unless they’re John Grisham or Mary Higgins Clark. However, Grisham had to market early in his career. So how do writers market themselves? Try any of these activities that would benefit ... “I’ve written this book…”
Once you’ve written your book, once it’s out there in readers’ hands, you have nothing more to do with it. You have done what you can do. Let go, let God, let the readers. If you get a storm surge of awful reviews you might consider the ... Author of the Week: Alyice Edrich
I plan a generalized outline on how I want the book to progress. I don’t go into huge detail, just enough to help me get from point A to point B. Are you a morning writer or a night writer? Any tips or suggestions for writers? ... The Book Therapist
Rebecca already had a good sense for me as a writer and reader. She’s read Trespassers, she’s visited this blog, and, having met me in person, she’s performed that pre-blind-date crazy assessment every girl has to do before she hooks a ... Five baffling things writers do
And there are a few things that I haven’t done but which I understand – signing up with a vanity press, or querying before the manuscript is complete. I don’t agree with them, but I can see why the writers would do them. ... Unreliably reproduced from memory
If you don’t put that in the contract, you probably won’t get to be involved. Moral of the story: always pay attention when signing a contract. HIM: Can I make my own movie of my book? HER: Sure. How much filmmaking experience do you ... Obama Had Close Ties to Top Saudi Adviser at Early Age
The first "genocide against the black man began 300 years ago," he told an audience in Harlem at a book-signing, while a second "genocide" was on the way "to remove 15 million Black people, considered disposable, of no relevance, ... Keep the Party Rockin'
I don’t just do one launch party – I do several. For me, it’s all about celebration and convenience (for the reader, not me.) And really, I just like the sound of “launch party” better than book signing, don’t you? ...
|
|
|
