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Home::Article Writing
Reprint article headlines the reader is secondary
Author : Glenn Murray
A great headline can be the difference between having your free reprint article published once (on your own website
) and having it published hundreds, if not thousands, of times all over the Internet.
Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And theres no denying that a well written article can be very compelling. But if your headline doesnt cut it, the article wont stand a chance. The best article in the world will never see the light of day without an effective headline.
Now, more than ever, article submissions need a good headline. But its not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher.
You may think the requirements of a good headline havent changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader.
So how do you write a headline for an online publisher? Heres a few tips
1) State your domain
No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical Publisher Pete. Hes the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka article banks, article submit sites, free-reprint sites) for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isnt obviously and immediately relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic.
2) State your argument
Every website has an agenda. Whether its to sell, persuade, or inform, theres always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If hes selling chemical garden fertilizers, he doesnt want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If thats what your article is about, make sure the headline lets him know.
3) Dont make empty promises
Sensationalized headlines may work in traditional media, but theyre not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isnt impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.
4) Put yourself in the publishers shoes
Always think about ways to make the publishers job easier. Its as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publishers position and ask which one youd choose. Thats the best headline for your article submission.
5) Think about your publishers readers
Publishers want articles that readers will open. But remember, your publishers website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure youre thinking about the publishers readers not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven.
Conclusion
With the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that youre faced with a gatekeeper, and you need to address their needs first.
By following all the publisher-focused tips above, youll not only see your article published many more times, youll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant).
Happy headlining!
Article Source: http://www.articledashboard.com
* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He is a director of article PR company Article PR and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit www.DivineWrite.com or www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.
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