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Home::Article Marketing

Cultivating New Customers

Author : Kimberly Gordon
*********************************************************

Cultivating New Customers

*********************************************************

In this article we will discuss how to think out of the

WebÂ…out of the World Wide Web, in the never- ending quest

for new customers.



Text links, banners and search engines are all ways to

attract clients and build a customer base. ItÂ’s our buyers

thatÂ’s weÂ’re really talking about here. But the Web isnÂ’t

the only place to look for customers even for Web-based

businesses. Some of the old traditional methods like

word-of-mouth referrals still work just as well, and still

bring me a fair bit of cash each month. Here are some tips

to help you grab as many customers as you can while youÂ’re

setting up your business and getting your online marketing

programs in place.



***********************************************************

Know Your Market

***********************************************************

Whatever your line of business, youÂ’ve got to know your

market. You have to know who your clients are, what they

want and what makes them buy. Do the market research, check

out your competitors, create a formal marketing plan—but

take the effort to put yourself in the shoes of your buyers.

Otherwise you wonÂ’t get any!



***********************************************************

Bring Out Your Benefits

***********************************************************

You might think you know what your productÂ’s sales points

are—you might even be dead proud of them—but the fact is,

your buyers donÂ’t give a toss about all the wonderful gizmos

youÂ’ve packed into your product. They just want you to

answer one question: whatÂ’s it going to do for me?



ThatÂ’s what all your marketing has to be about: explaining

to your buyers how youÂ’re going to improve their life.



***********************************************************

Make Your Site Sing

***********************************************************

It can take a fair bit of effort and not a small amount of

time to create a website that works. But you canÂ’t stop

there. YouÂ’re going to have to keep updating it, checking it

and making sure all the links and addresses work. ItÂ’s the

first place to look when you notice your sales starting to

drop, and itÂ’s crucial to keep them coming in.



***********************************************************

Be Alert for New Marketing Opportunities

***********************************************************

You must always be alert for opportunities to make new

business contacts and not allow yourself to be caught off

guard when opportunities arise. It doesnÂ’t matter if youÂ’re

out shopping or at a Chamber of Commerce meeting, make sure

that you have professional business cards, brochures, etc.

on hand—and don’t be afraid to use them.



***********************************************************

DonÂ’t Keep Your Business a Secret

***********************************************************

Tell everyone about your business and your product. You

might even consider sending out a mass mailing to everyone

you know, telling them what youÂ’re doing. Chances are,

someone knows someone who wants what youÂ’ve got, and

friendly referrals usually bring the best business!



***********************************************************

Find Repeat Customers

***********************************************************

When it comes to building customers, there are clients who

buy once—and clients who buy lots of times. It’s the latter

that you want to pack into your customer list; theyÂ’re worth

their weight in gold. Big companies are good places to

prospect for repeat business (they have big demands and

budgets) but always treat your repeat customers well. That

might mean the odd discount or the occasional freebie, but

the extra business should make up for it.



To wrap it up, customers are customers no matter where you

find them. Customers found on the Web respond to many of

the same things that make them customers in the real world.

The sooner you think in those terms and apply that knowledge

to your site, the better your site will perform.



Warmly,

Kimberly Gordon



`````````````````````````````````````````````````


Article Source: http://www.articledashboard.com





Kimberly Gordon Is A Well Known Author Of 4 E-Books
and 5 Reports On Internet Marketing. Kimberly spends
her time "Turning Newbies To Pro" for LESS than the cost of
a Pizza each month. Kimberly is offering 250 Newbies 3 months
for the price of one! Hurry, not many left. Newbies2Pro.Com





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