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Home::Article Marketing

Branding, control and results - Submit Articles in Your Own Name

Author : Andy Beard

Article distribution is currently booming on the internet.

Authors do it for a number of reasons.

It is a good way to be picked up by the search engines.
The backlinks from your resource box can help your search

engine position.
You have the possibility of secondary traffic if your

article is picked up by a popular website or ezine.

Various products and services have become available that

help you distribute your articles to the 100s of article

directories and mailing lists.

a) Software that speeds up maunal submission, or can in some

cases do this automatically.

b) Services that distribute articles in your name

c) Services that distribute articles on your behalf, but in

their own name.

The Double Edged Sword

Many people pay a premium rate for article distribution on

their behalf, without the worry of having to join various

article directory sites as a member, giving their own email

address, and receiving lots of emails from various Yahoo

groups.

Unfortunately what they don't realise is that often this

devalues their work.

1) In the author section on many sites, the name of the

distribution service will be shown, not that of the original

author.

2) Author sections of many article directories are a unique

marketing venue. Many visitors will visit the author profile

before reading an article all the way to the bottom. Most

profiles could have one or more websites listed.

3) Within RSS feeds from the article directories, the

distribution service might be shown in the byline, not the

original author.

4) Many article directories allow an author to change or

modify their resource box. If an article was submitted using

an account owned by a 3rd party distribution service, that

avenue will be closed.

Complete Control

For authors who want complete control of their branding,

either submit manually, or use article submission software.

You will receive more emails, but can always have a special

email address for this purpose. Googles Gmail service I find

is an excellent choice.

Article Announcer and Article Submitter Pro are two examples

of such software.

Limited Control

Use an automated submission service that ensures you are the

author. There are services that signup for members to

directories on your behalf, using a username and password of

your choice.

One such service is Article Marketer.

The Inconvenience

You will have to confirm your membership to many

distribution points, and some will continue to send emails

containing articles from other people. Yahoo groups normally

allow you to select a digest mode, or to not receive emailed

articles at all.

Most of this is a one time effort, although you will have to

be on the lookout for important messages on the email

account you use.

The Massive Gain

They are your articles, and you should gain maximum benefit

from them.

Using article distribution is much like a varient of

Pareto's 80/20 rule. You potentially gain 80% effective

results compared to manual distribution, for 20% of the

work.

However if your method of article distribution doesn't give

you all the possible credit for your articles, rather than

80% effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools

such as Article Announcer or Article Submitter Pro gives you

complete control to achieve your 80/20 goals.

A service such as Article Marketer which gives you full

credit, and reasonable control, might be 70% effective, for

10% of the work.

Refining your processes, and only using the most effective

method where it benefits you the most, you can maximise your

return for the work invested.

I use a combination of service and software for my own

distribution.

Article Source: http://www.articledashboard.com

Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
On his blog Exploring Niche Websites you can read his review of 3 killer article submission products

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